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Director, Affiliate Marketing

2 months ago

San Francisco, United States Social Finance Ltd Full time

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we're changing the way people think about and interact with personal finance.

We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role:

The SoFi Affiliate Team is seeking an Affiliates Director to join us as we evolve our core channel & platform functions and processes and expand our affiliate partnerships and performance across multiple verticals. This role will serve as the primary leader in strengthening our Foundational Capabilities for the Affiliate Channel as a whole. This most directly involves overseeing our internal & external Compliance Management functions, and also includes owning our tech capabilities roadmap, test & learn strategy, insights development, finance operations, and funnel optimization.

This role will also serve as the leader for our expanded Banking & Member Growth verticals, setting the strategy and directly managing a team of 3+ Affiliate Managers and Senior Managers responsible for Checking & Savings, Invest, Credit Card and Relay Credit Score & Insights affiliate acquisitions. Besides owning the external relationships & engagement with top affiliate partners at the most senior levels, this role will drive the internal strategy and narrative at a x-functional leadership level across Product Marketing, BU, Finance, Risk, Data Science, and Engineering to identify opportunities and achieve our strategic objectives.

What you'll do:

  • Evolve foundational channel capabilities, including leading affiliate compliance processes, enhancing tech integrations,, testing, insights, finance ops,, funnel optimization, etc.
  • Improve the day-to-day operations and processes for affiliate channel management, including partner onboarding, ad operations, invoicing, creative development, etc.
  • Lead a team of 3+ Affiliate Managers and Senior Managers to drive Member Growth and achieve strategic objectives for our Checking & Savings, Invest, Credit Card and Relay Credit Score & Insights products
  • Serve as Business Operations lead for Affiliate Channel broadly, crafting team presentations, supporting recurring routines & processes, organizing conference and offsite agendas, etc.
  • Own and strengthen relationships with key partnerships at the leadership level to enable strategic opportunities
  • Establish team priorities and operating model, coaching & guiding team members to grow as independent leaders
  • Cultivate short- and long-term strategies for growing and strengthening SoFi's affiliate marketing position and channel capabilities
  • Develop forecasts and identify trends, areas of improvement and opportunities and recommend ways to achieve objectives
  • Optimize and develop affiliate programs balancing growth, cost, and LTV, and strategically scale major affiliate accounts
  • Use data to derive insights and drive optimization decisions on campaign performance
  • Identify new opportunities and partnerships and cultivate initiatives from ground up
  • Enhance team understanding of emerging lead generation capabilities and tactics
  • Refine the affiliate funnel from lead to revenue to increase channel effectiveness
  • Drive the internal strategy and narrative at a x-functional leadership level Product Marketing, Business Unit, Finance, Risk, Data Science, and Engineering to refine internal strategy and achieve goals

What you'll need:

  • 10+ years of performance marketing, with minimum 5+ years of Affiliate Marketing experience in Financial Services
  • 3+ years of direct people management experience of teams larger than 3
  • 15+ years of experience overall, (12 with Master's degree)
  • Bachelor's degree required, Master's degree preferred
  • Data driven mindset towards optimizing and scaling partnerships and performance campaigns
  • Proven ability to develop cohesive strategies from rapidly changing and ambiguous objectives
  • Able to thrive in a fast paced, performance driven environment
  • Exceptional organizational and time management skills
  • Superior verbal, written and interpersonal communication skills, with comfort working with, presenting or negotiating with partners & internal stakeholders at most senior levels
  • Passion for building and maintaining strong partner relationships
  • Demonstrated interest in emerging digital marketing trends and capabilities , shows interest and initiatives to test in new verticals and tactics.
  • Familiarity with data reporting & affiliate marketing platforms (Impact, Tableau, Snowflake, etc.) a must
  • Demonstrates knowledge of, adherence to, monitoring and responsibility for compliance with state and federal regulations and laws as they pertain to this position.
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.

To view all of our comprehensiveand competitivebenefits, visit ourBenefits at SoFipage
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.