Marketing Operations Manager
4 months ago
About Lifesize
At Lifesize, we understand the power of connecting people to make the workplace great. For more than a decade, Lifesize has been at the forefront of video collaboration, delivering high-quality solutions designed to bring people together. We combine a best-in-class, cloud-based video conferencing experience, with award-winning, easy-to-use devices that are designed for any conference room so you can connect to anyone, anywhere. It’s a meeting experience like no other. Our video conferencing solutions are designed for the demands of today’s modern enterprise, yet fully accessible to businesses of any size. For more information, visit www.lifesize.com or follow the company @LifesizeHD.
Description Lifesize is looking for someone who is passionate about marketing analytics & operations and believes in the power of data to inform and influence marketing. The Marketing Operations Manager will play a highly visible role in improving the effectiveness of our marketing team and will help define how data and insights solve business challenges.
We’re looking for someone who is passionate about marketing analytics & operations and believes in the power of data to inform and influence marketing. The Marketing Operations Manager will play a highly visible role in improving the effectiveness of our marketing team and will help define how data and insights solve business challenges.
The ideal candidate is a self-starter, is self-motivated, and thrives in a fast-paced environment. You understand that data only tells part of the story, and you take pride in your ability to deduce actionable insights from multiple sources of data. You also have solid attention to detail, impeccable follow through, a strong bias toward action, and superb communication skills.
Responsibilities
- Translate marketing metrics’ performance into actionable strategic recommendations
- Create insightful automated reports and visualizations by assembling data from disparate sources
- Manage inbound lead reporting & tracking via the syncing of data between Marketo and SFDC and ensure proper lead routing
- Help develop dashboards and reports in Salesforce to monitor leads and opportunities for the marketing and sales teams
- Work closely with Sales, Marketing and IT Departments to drive and enhance lead management processes & manage key lead flows
- Manage and continuously improve the marketing tech stack based on business needs
- Collaborate with key agency partners on analysis and recommendations coming from campaigns or ongoing marketing performance across test and learn programs
- Work comfortably with ambiguity in a fast-paced environment
- Work cross functionally with web and sales teams to identify opportunities to optimize data structures or processes to improve marketing and sales productivity.
Qualifications
- 5–7 years of experience in lead generation, marketing automation and operation, preferably B2B.
- Demonstrated success in developing strong working relationships
- Strong quantitative and qualitative analytical skill
- A bachelor’s degree is required. The ideal candidate will have a degree in a quantitative field (business, math, economics, finance, statistics, science, engineering).
Lifesize, Inc. is an Equal Opportunity Employer. Lifesize does not discriminate against any applicant for employment because of age, gender, sexual orientation, race, religion, national origin, ethnicity, veteran status, or disability.
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