Marketing Coordinator

4 weeks ago

Columbus, United States Multifamily Management Full time
Hey there We are GoldOller

We are seeking a talented and driven Marketing Coordinator to join our esteemed team. If you're a detail-oriented professional who is passionate about crafting compelling marketing strategies and executing impactful campaigns, we want to hear from you.

Personal Qualities:
  • On-ground enthusiast with a flair for local market nuances.
  • Entrepreneurial spirit, ready to bring innovative solutions tailored to each property, and a strong believer in hands-on involvement.
  • You have a natural flair for crafting compelling content tailored for property audiences. Your narratives resonate with potential tenants and stakeholders, painting a vivid picture of properties.
  • Every property has a story, and you know how to tell it. You understand the nuances of property marketing and can create content that captivates and converts.
  • Whether through visuals, written content, or presentations, you know how to effectively communicate each property's unique selling points effectively.
  • You’re always looking for emerging trends in property content marketing, ensuring your strategies are fresh and relevant.
Skill Requirements:
  • Excellent project management and coordination skills, a knack for prioritization, and an ability to manage various projects simultaneously.
  • The ability to work well in a fast-paced and changing environment, including the tenacity to overcome obstacles and barriers with high self-confidence.
  • Ability to work closely with property managers and other stakeholders.
  • Previous marketing experience in multifamily real estate is preferred. Minimum of one year's experience.
  • Previous agency experience with a working understanding of paid search engine marketing, Google Analytics, Customer Relationship Management (CRM) reporting, email marketing, social media, and local apartment internet listing sites
  • Possess excellent conflict resolution skills, with the ability to address difficult or sensitive issues in a compassionate yet straightforward manner.
  • Able to establish and maintain effective working relationships with peers, superiors, residents, community service agencies and the public.
  • Experience with Property Management Platforms like RealPage, Yardi, or Entrata is preferred.
  • Experience using CMS software and Canva.
  • Possess a skillset and interest in interior design, aiding in the styling and refreshing on-site model units and property interiors.
Duties and Responsibilities:
  • Understand the unique marketing needs of each property and assist with the implementation of approved marketing plans.
  • Manage and refine an AI-driven platform to boost lead generation and nurturing processes, ensuring heightened engagement and enhanced traffic quality.
  • Perform audits of each property’s web presence, revise copy images, etc.
  • Perform audits of each property’s on-site curb appeal to ensure portfolio-wide consistency.
  • Maintain and update web content for property websites and all internet listings.
  • Manage properties' digital assets on the company’s digital asset management platform.
  • Project manage various types of initiatives including but not limited to property websites, collateral, signage, promo items, digital ads, etc
  • Assist with reporting and analysis of lead generation and website traffic data.
  • Ensure correct source attribution by ongoing testing of tracking numbers, URLs, and emails.
  • Closely follow occupancy and lead generation performance for assigned properties.
  • Ad hoc projects and tasks as assigned.
  • Travel will be required to visit properties, conduct site surveys and research, attend training classes, or perform the role effectively.

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