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Marketing Coordinator

4 months ago

Columbus, United States Franklin Adhesives & Polymers Full time

Posted Tuesday, November 7, 2023 at 5:00 AM Franklin

International

, a leading manufacturer of adhesives, coatings, and sealants is currently seeking a Marketing Coordinator in our Construction Marketing division.

This is an on-site position located at 2020 Bruck Street, Columbus, Ohio 43207.

Essential Job Tasks

(includes but not limited to): Increases awareness of Franklin products

through creative social media strategies. Assists in management of social media campaigns, content creation, and engagement tracking and analysis with YouTube, Instagram and Facebook. Develops, builds and creates product videos for the entire company.

Serves as the corporate video lead and source. Will lead script writing, shot list, prop and set development in addition to producing, recording, editing all company videos. Will also be tasked with providing brand developed content for YouTube, assisting with the social media channels and working with outside agencies for any additional on-screen graphic development, voiceover and editing work needed. Ensures a consistent product image

by serving as a liaison with marketing personnel. Works with MARCOM to ensure all product-related information is accurate via website, labels, merchandising, technical data sheet and other support materials. Assists product managers with marketing program for product line, promotions for sales reps, etc…Ensures adequate and proper support for key tradeshows as needed. Promotes project/product success

by thorough communication and team-building. Assists in vendor selection for relevant product-related initiatives. Serves as a liaison between sales/marketing and the laboratories. Builds trust and teamwork between internal personnel by understanding the needs and concerns of key departments as they interact with the marketing team. Provides clear written information to internal associates / external vendors re: product-related issues. Qualifications: BS degree in Marketing or related field, or 5+ years of equivalent experience. Must possess excellent written and verbal communication skills. Good computer skills – Video production & editing, Microsoft Office, social media, web editing software are necessary. About Us Based in Columbus, Ohio, Franklin International is among the largest privately held manufacturers of adhesives and sealants in the United States. We opened in 1935 as the Franklin Glue Company and today areknown as Franklin International to reflect our global distribution across 60 countries on six continents around the globe. Our Construction Building Products division provides the

Titebond

brand of glues, adhesives and sealants for use in woodworking and all facets of residential and commercial construction. Franklin International employs over 400 people in its laboratory, R&D center, sales/marketing offices and manufacturing facility, all located at its corporate headquarters in Columbus, Ohio. We are an American family-owned, U.S.-based company and our products sold in the U.S. are made in America.

Franklin International is proud of our family-friendly atmosphere. We are small enough that people know your name, but big enough to have the resources available to do amazing things within our industry. Our award-winning benefits program includes a wide range of benefits from medical, dental, and vision insurance to more unique options like a free on-site fitness center, nurse health coach, 529 Plan matching, and adoption support. Our average employee tenure is over twelve years; learn more at

www.FranklinInternational.com

. Our Vision: To be the most trusted adhesion company in the world.

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