Digital Marketing PPC Coordinator

1 month ago

Glen Allen, United States HHHunt Full time

While other companies just build places to live, at HHHunt we build a better way of life. Founded by Harry H. Hunt III in 1966, HHHunt is a recognized leader in real estate development throughout Virginia, North Carolina, Maryland and South Carolina. It's the people of HHHunt who set us apart and make a positive impact every day. Working for HHHunt means being part of a community and striving to provide the best in all that we do, speaking boldly about new ideas for innovation, and inspiring creativity in the ways we work together. It is HHHunt's mission to improve the world and how people live by creating meaningful experiences and places of great distinction. We are looking for a genuine, motivated, and driven Digital Marketing PPC Coordinator to join our team. We are looking for YOU

WHO YOU ARE

  • Analytical and Creative. You like thinking outside the box to create solutions to new challenges.
  • Strong Communicator. You have clear and effective communication skills, written and verbal, which helps you to connect well with others and develop and maintain effective relationships.
  • Organized and Confident. You are flexible, composed, and able to prioritize multiple tasks and deadlines simultaneously.
  • Focused and Motivated. You possess a sense of urgency, are detail-oriented, and go the extra mile to achieve your personal and professional goals.
  • A Driven and Solution-Oriented Team Player. You are united with teammates and follow through on commitments.
WHAT YOU'LL DO
  • Develop ads for Search Engine Marketing (SEM) using platforms such as Google Ads and Bing Ads
  • Conduct keyword research and implement dynamic content to improve campaign performance
  • Work with SEM Specialist A/B testing on copy, images and videos to optimize ad effectiveness
  • Define and target customer segments to maximize campaign reach and engagement
  • Implement social media advertising, ensuring appropriate placement of ads on channels like Facebook, Instagram and others
  • Implement and maintain ad campaigns, including targeting, creatives, and copywriting
  • Continuously test and refine ad creatives and targeting parameters to improve campaign efficiency
  • Optimize ad spend while adhering to digital advertising budget.
  • Select appropriate platforms for banner ads, video ads (YouTube and Vimeo), and native advertising
  • Setup and maintain digital advertising campaigns and implement retargeting and remarketing plans including content creation, audience segmentation, and conversion tracking
  • Create tracking links and metrics to measure the success of PPC initiatives and communicate results to the marketing team and business leaders
REQUIREMENTS
  • Four-year college degree in Business or Marketing plus one-year digital marketing experience OR two years of professional experience in PPC or digital marketing required
  • Certification in Google Ads or other PPC platforms preferred
  • Strong knowledge of PPC strategies, including SEM, social media advertising, and digital advertising
  • Proficiency with Microsoft Office Suite and platforms such as Google Ads, Bing Ads, and various social media channels
  • Proficiencies in keyword research, A/B testing, and retargeting techniques
  • Analytical mindset with the ability to monitor, adjust, and optimize ad campaigns for efficiency
  • Understanding of universal digital design principles
  • Motivated self-starter, entrepreneurial, and able to thrive in a fast-paced environment

REWARDS

As a progressive organization meeting the needs of a diverse workforce, in addition to the standard competitive benefits package we also offer birthday day off, 10 holidays, adoption benefits, excellent health care benefits, HHHunt rental discounts, and education assistance-to name just a few. To learn more about this exciting opportunity to join a great organization, visit www.hhhunt.com and discover for yourself why we believe, it's how you live that matters.

HHHunt is committed to offering competitive pay. The hourly rate for this position starts at $19.90/hr and may increase depending on skills and experience.

HHHunt is an Equal Opportunity Employer.

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