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Content Marketing Analyst

2 months ago

Atlanta, United States 24 Seven Talent Full time

Digital Marketing Analyst
Rate: $37.50/hr
Part-time or full-time hours
Remote

This .com is seeking a creative and driven content analyst to help identify user trends and opportunities for growth, inform the newsroom and leadership, and help cultivate a top-to-bottom funnel for content engagement. The ideal candidate loves analysis, is competitive and is a good communicator. They are capable of picking up on user patterns from raw metrics.

Major responsibilities include:

• Build reports and dashboards in analytics suites like mparticle, Adobe and Amplitude.
• Identify abnormalities in user behavior via data that may indicate product issues.
• Collaborate with engineer teams on product issues identified via data and work toward solutions.
• Understand how content is delivered on apps and website by the content team and user flows to find areas for improvement.
• Run analyses and tell actionable stories with data to team leads, extracting key points and sharing complex learnings in an easy-to-understand way.
• Identify and communicate key insights around video and article consumption to the content team to optimize performance and shape content creation.
• Uncover opportunities to create new content experiences on platforms.
• Look at a variety of data types to inform seasonal, platform-specific and targeted-audience content strategies.
• Identify different user segments within a single audience based on behavioral data.
• Help create A/B experiments in the newsroom and on the product to increase user engagement.
• Analyze individual stories and groups of stories to find ways to improve user engagement.

Qualifications:

• Interest in weather coverage.
• Strong organizational skills, attention to detail, deadlines and time-management
• Comfortable in a fast-paced, results-driven environment.
• 3+ years of data analysis for a consumer-facing product.
• 2+ years of experience analyzing user behavior and content engagement in a newsroom.