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Marketing Operations Specialist

3 months ago

Campbell, United States ChargePoint Full time
About Us

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world's leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.

At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Discover what it's like to help build the fueling network of the future - check out our Engineering Blog.

Marketing Operations Specialist - Contractor

About Us

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world's leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.

At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Discover what it's like to help build the fueling network of the future - check out our Engineering Blog.

About the Role

We are seeking a skilled part-time (estimated 20-25 hours a week) Marketing Operations Specialist to focus on building Marketo programs and providing support with other marketing/sales platforms. As a secondary focus, this role will spend approximately 10-20% optimizing and maintaining our Drift Chat platform. This role will involve collaborating with various teams through Asana to ensure seamless execution of marketing campaigns and initiatives. The ideal candidate will have a strong background in utilizing Marketo, excellent project management skills, aptitude and eagerness for learning new tools/systems, and a keen eye for detail.

What You Will Be Doing

  • Develop, implement, and manage Marketo programs to support marketing campaigns and initiatives.
  • Collaborate with marketing requesters and stakeholders using Asana to gather requirements, provide updates, and ensure project timelines are met.
  • Provide standard metrics for the performance of marketing programs, providing insights and recommendations for improvements.
  • Ensure data integrity and best practices in Marketo, including segmentation, targeting, and record management.
  • Optimize and maintain Drift Chat web chat bot platform in collaboration with internal teams and Drift Chat implementation representative.
  • Provide support for updates and optimizations within platforms such as Drift Email, Vidyard, RingLead.

What You Will Bring to ChargePoint

  • Experience building programs such as: email, nurture, webinar, tradeshow, etc., in Marketo
  • Understanding of how tokens, smart lists, smart campaigns, engagement programs, etc., work
  • Understanding of how the sync between Marketo and Salesforce works
  • Understanding of lead, contact, account and opportunity objects in Salesforce
  • Experience building basic email reports in Marketo
  • Experience building lead, contact and campaign reports in Salesforce
  • Experience building conversation flows, managing integrations and applying administrative changes in Drift Chat
  • Experience with various platforms related to sales and marketing

Requirements

  • 1 year minimum of recent Marketo experience
  • 1 year minimum of recent customer relationship management (CRM) experience - Salesforce preferred
  • 1 year experience with a chat platform - Drift preferred
  • Project management platform experience - Asana preferred
  • A Marketo aptitude assessment will be given during the interview process

We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

If there is a match between your experiences/skills and the Company needs, we will contact you directly.

ChargePoint is an equal opportunity employer.
Applicants only - Recruiting agencies do not contact.