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SEO & Website Coordinator

2 months ago

Oak Park, United States Bollinger Motors Full time

Job Type

Full-time

Description

Bollinger Motors is seeking a Marketing Analytics & Website Coordinator to catalog, manage and optimize Bollinger Motors' marketing performance, and ensure a top-performing website. This position reports to the Marketing Director. This is an in-person role at the company's Oak Park, MI headquarters.

Essential Duties & Responsibilities

  • Marketing Analytics
  • Audit and optimize our analytics tools, processes and performance
  • Set up and optimize integrations with any new feeds from a variety of marketing tools
  • Develop an integrated marketing performance dashboard to enable topline view of marketing performance
  • Contribute to and support testing programs
  • Website Management
  • Ensure website platform remains current and optimized for performance
  • Perform scans for security, performance, tool/integration and content issues, and recommend remediations
  • Utilize site analytics to identify and drive performance improvements
  • Monitor website traffic, conversion rates, and search engine rankings to measure the effectiveness of SEO efforts.
  • Conduct regular website audits to identify SEO opportunities and areas for improvement
  • Contribute to optimizing website content, including titles, descriptions, and headings, for targeted keywords.
  • Collaborate with content creators and marketing team members to ensure SEO best practices are integrated into all content and website updates.
Requirements

We are focused on building a great team and beyond the technical skills, we require humility and teamwork. We expect to work in the office full-time, and we are a dog-friendly company.
  • Bachelor's degree or relevant job experience in marketing, communications, computer science or a related field.
  • Marketing Analytics: 2+ years' experience, including technical implementation
  • Strong understanding of, and experience with Google Analytics, Adobe Analytics or other platforms
  • Experience integrating multiple data sources/flows
  • Experience building and managing integrated marketing dashboards
  • Familiarity with Salesforce is a plus
  • 1-2 years of experience with website platform development and management
  • WordPress experience preferred (or similar CMS)
  • Ability to integrate tools, and implement tracking tags
  • Knowledge of HTML, CSS, and JavaScript is a plus
  • Experience and familiarity with digital advertising and/or SEM a plus
  • Excellent project management and collaboration skills.
  • Strong analytical skills and attention to detail.
  • Ability to stay updated with the latest industry trends and algorithm changes.