Digital Marketing Manager
1 week ago
Digital Marketing Manager
Department: Marketing
Reporting Structure: Reports to the Marketing Director or Chief Marketing Officer.
Job Summary:
We are seeking a Digital Marketing Manager to lead our digital marketing efforts and develop strategies to increase website traffic, online engagement and drive sales. The ideal candidate will have experience in developing and implementing digital marketing campaigns, as well as a strong understanding of SEO, SEM, PPC, email marketing, and social media.
Responsibilities:
- Develop and execute digital marketing strategies that increase website traffic, online engagement, and drive sales.
- Manage and optimize all digital marketing channels, including SEO, PPC, SEM, email marketing, social media, and display advertising.
- Work with cross-functional teams to develop and implement innovative digital marketing strategies.
- Create and manage content marketing initiatives to drive engagement and build brand awareness.
- Monitor and analyze website and social media analytics to identify areas for improvement and track KPIs.
- Research and stay up-to-date on industry trends and best practices to identify new opportunities for growth.
- Lead and mentor a team of digital marketing specialists.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing.
- Strong understanding of SEO, SEM, PPC, email marketing, and social media.
- Experience managing and optimizing digital marketing campaigns.
- Excellent verbal and written communication skills.
- Leadership experience, including managing a team.
- Strong analytical skills and ability to track and report on KPIs.
- Proficiency with Google Analytics and other web analytics tools.
- Experience with marketing automation tools.
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