Digital Marketing Specialist

1 day ago


Clifton Park, New York, United States GTM Payroll Services Inc Full time
Job Title: Online Marketing Coordinator

We are seeking a highly motivated and detail-oriented Online Marketing Coordinator to join our marketing team at GTM Payroll Services Inc. The successful candidate will be responsible for assisting our Marketing Manager in developing and executing a comprehensive online marketing strategy, creating engaging content, and analyzing campaign performance.

Key Responsibilities:
  • Develop and execute online marketing strategies to drive website traffic, lead generation, and brand awareness.
  • Create and update web and print marketing collateral, including brochures, flyers, product sheets, case studies, and trade show materials.
  • Design and implement impactful email and other campaigns for lead generation, prospect nurturing, and client retention.
  • Propose and implement new content ideas and design improvements to enhance our website's performance.
  • Drive conversions, ROI, and web traffic through PPC, SEM, SEO, and online advertising initiatives.
  • Collaborate on creating and developing integrated marketing campaigns, including email, landing pages, direct mail, and online/print advertisements.
  • Analyze and update marketing reports, focusing on website performance, email marketing, search engine marketing, and PPC performance.
  • Partner with subject matter experts to create materials for online presentations, conferences, and other educational resources.
  • Assist in planning and executing tradeshow and event sponsorships.
  • Conduct research on pricing, competition, partner relations, and other key marketing initiatives.
Requirements:
  • Bachelor's degree in marketing or business.
  • 1-3 years of relevant work experience in online marketing.
  • Strong understanding of online marketing concepts, strategies, and best practices.
  • Proficiency in Google Analytics (GA4), PPC campaigns, website CMS, marketing automation platforms, and SEO.
  • Ability to interpret and analyze data, including lead scoring and automation.
  • Familiarity with marketing automation platforms and AI-driven marketing initiatives.
  • Basic HTML knowledge and experience with WordPress.
  • Proficiency in Canva and/or Adobe Photoshop.
  • Strong computer skills, particularly Microsoft Office.
  • Excellent verbal and written communication skills.
  • Experience in email marketing, including content development, deliverability, and analytics.
  • Analytical, well-organized, and detail-oriented.
  • Exceptional interpersonal skills and a desire to learn from others.
What We Offer:
  • Collaborative and supportive work environment.
  • Opportunities for professional growth and development.
  • Competitive salary and benefits package.
  • The chance to work on exciting and impactful marketing projects.
Success Factors:
  • Ability to work cooperatively across departments and within the marketing team.
  • High energy level and positive work attitude.
  • Desire to propose new ideas and contribute to the overall success of the marketing team.


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