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Marketing Automation Manager

2 months ago

Orlando, United States AssuredPartners Full time
Overview

The Marketing Automation Manager will oversee and manage the execution and maintenance of marketing automation systems and strategies. This role often involves coordinating with various departments to streamline, automate, and measure marketing tasks and workflows, with the goal of increasing operational efficiency and revenue growth. In this role, your major tool will be Marketo, from creating email campaigns, to leveraging the tool capabilities for inbound marketing and all aspects of automation. Successful applicants will have an in-depth understanding of lead conversion, lead scoring, sales lifecycle, segmentation, data management, and how to apply that knowledge to improve results in a real-world business context.

We are currently considering candidates located in either Orlando, FL or Cincinnati, OH areas and/or open to relocate to either of the two locations.

What You'll Do
  • Create marketing initiatives in Marketo.
  • Collaborate and integrate Marketo Salesforce Interface, for the pushing of net new leads and marketing attribution.
  • Provide advice on and set up best practices, in collaboration with clients ranging from entry-level employees to C-level executives.
  • Control the Marketo programs’ technical design, configuration, deployment, and modification.
  • Manage and maintain the health of the marketo database, email practices and legal compliance.
  • Execute Marketo integrations with third party tools.
  • Create new emails, forms, and drip campaigns with Marketo
  • Create, modify, and test campaign components like forms, landing pages, and email.
  • Advis and implement A/B testing and other program and individual asset (email, form, landing page) testing strategies.
  • Analyze operational marketing and/or sales processes to find and suggest efficiencies.
  • Ensure that all project deliverables are timely and of high quality.
  • Control many projects to completion on time and within budget.
  • Travel may be required to increase adoption of tools. 
  • Other duties as assigned.
What's in it For You?
  • Competitive base salary   
  • Generous 30+ Days Comprehensive Paid Time Off Package inclusive of Paid Time Off, 10 Company Holidays, 2 Floating Holidays, 5 Sick Days, and 2 Volunteer Days
  • Health benefit options with you in mind; 5 affordable medical plan options with rates based on your salary, company paid HSA contribution with eligible HSA plan selection, 2 dental plan options offering orthodontia coverage and 3 cleanings per year, and 2 vision plan options    
  • Company match 401(k) plan – 50% up to 6%   
  • Support of your fitness wellness goals We offer up to 75% off at over 11,000 gyms and fitness centers    
  • Opportunity to prioritize your mental health with 24/7 access to licensed therapists   
  • Pet benefits & discounts    
  • Access to our Employee-led Resource Groups (ERGs) that lend a voice to the variety of demographics represented throughout AssuredPartners  
What You'll Need
  • Bachelor’s degree in Marketing, Business, IT, or a related field
  • 3 years of Marketo Experience with 2-3 years of Salesforce Experience a plus
  • 2+ years of digital ads experience
  • Experience in project management
Grow, with us

AssuredPartners is committed to embracing diversity, equity and inclusion to create a workplace that welcomes and thrives on the unique experiences, perspectives and contributions of all team members. AssuredPartners is bringing the best people and most diverse talent forward to drive growth, innovate and think bigger