Sr. Manager, Trade Marketing

3 weeks ago

Valencia, United States Sunkist Growers Full time

The Sr. Manager, Trade Marketing will play a pivotal role in shaping the go-to market strategy with Sunkist Growers US and Canadian retail accounts. This position will be an expert in retail marketing programs, consumer behavior and shopper/category insights.

Key objectives of this position is to support the strategic overview of Category and Shopper marketing programs directed by the Sr. Director Category Management & Marketing. This position involves cross-functional collaboration, support and working closely with Category management, Brand marketing, Sunkist sales and Sunkist varietal desk

Essential Job Functions and Responsibilities:

  • Serves as the shopper marketing expert across assigned US and Canadian retail account base, leveraging category, consumer, shopper, retail and brand strategies.
  • Develops and manages trade marketing strategies and activations for retail accounts; including advertising, promotions, in-store merchandising tactics, point-of-sale materials and retailer driven initiatives.
  • Creating actionable customer marketing plans. Ensuring compliance with brand standards.
  • Identifies competitive trends within the retail and/or social landscape to make recommendations for action plans and programs based on key learnings
  • Supports outside shopper agencies with briefings, review/approvals and evaluation.
  • Acts as traffic manager for all assigned account-specific promotions to ensure deliverables and deadlines are met.
  • Acting as lead negotiator and contact for retail tie-in partnerships, Retail Media Network programs and online shopping customers (ie: Instacart).
  • Highly collaborative with category management, marketing and sales; engaging in discussions on performance of various programs, attending sales calls and marketing visits to understand opportunities, trends and shoppers from planning to execution.
  • Project manage and set priorities with a structured process for planning and executing customer meetings, including kick-off meetings, check-in and post meeting debriefs.
  • Curious and proactive in analyzing programs, leading conversations with stakeholders and providing recommendations ensuring follow-through.
  • Oversees packaging work flows, both Sunkist brand and/or Private Label, in support of Sunkist marketing and Sunkist customers, including artwork designs, approvals (internal/external), coordination with packaging suppliers to ensure timely delivery of items consistent with brand standards.
  • Hold a high standard of all work completed including communications, reports, projects and presentation, while maintaining a "can do" attitude that goes beyond the minimum requirements
  • Performs other related duties and projects as assigned for the purpose of ensuring the efficient and effective functioning of the work units.
Minimum Educational and Experience Qualifications/Requirements:
  • 5 years of experience of shopper marketing, consumer insights and category management
  • Bachelor's degree in Marketing, business, communications or a related field of study preferred.
  • Experience and skilled at working with various retail media networks and systems to implement and manage programs
  • Strong leadership, management and supervisory skills.
  • Ability to balance strategic-thinking with strong detail orientation in a fast-paced, deadline driven environment
  • Technical knowledge of communications, retailer relationships, partnerships, category management and consumer insights
  • In depth knowledge of consumer behavior and in-store marketing best practices
  • Track record of achieving maximum impact with limited resources
  • Strong organizational skills, ability to meet deadlines, and manage multiple projects at once
  • Food industry experience preferred but not required
  • Ability to communicate effectively both verbally and in writing
  • Must be willing and able to travel
  • Willingness to step and step in on various projects as needed.
"Actual salary/hourly wages rates are determined upon a variety of factors such as level of experience, skill, education and/or certifications; location and position pay range; and organizational internal equity factors."

Well what is this job really about?

At Sunkist Growers Inc, we believe that our strength and longevity is a result of the hard work and dedication from our employee's contributions. We foster a safe and respectful work environment with diversity and inclusion for all employees. We aim to achieve a strong work/life balance for everyone by providing wellness education and benefits including holiday, vacation and sick time. We believe that when our employees are happy, so are our customers.

Behind our history of innovation and commitment to market leadership is a company devoted to providing continued education, excellent benefits and good working conditions. We provide all the resources you need to support your professional development, including:
  • A variety of choices for Medical, Dental, Vision, Life and Disability insurance
  • Health Care and Dependent Care Spending Accounts.
  • 401K retirement savings plan, Match+
  • Generous paid holiday and vacation benefits
  • Internal and external training
  • Generous educational assistance
  • An open job posting system


DISCLAIMER

This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification. The duties described are not to be interpreted as being all-inclusive to any specific employee. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. Nothing in this job description changes the at-will employment relationship existing between Sunkist and its employees.

Sunkist is an equal opportunity employer. Employment opportunities are open to all qualified applicants without regard to race, color, creed, sex, gender identity, sexual orientation, religion, marital status, age, national origin or ancestry, citizenship status, immigration status, military or veteran status, physical or mental disability, pregnancy, genetic characteristics, or any other characteristic protected by federal, state, or local laws. AAP/M/F/V/D

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