Senior Marketing Manager for Neuromodulation Products
1 month ago
About the Role:
The Principal Downstream Marketing Manager will be responsible for developing and executing marketing strategies for the Neuromodulation business unit, focusing on Pain Stimulation products, including Spinal Cord Stimulators and Radiofrequency Ablation devices.
This role will involve leading cross-functional teams to create and implement marketing plans, analyzing market trends and customer needs, and identifying opportunities for growth and innovation.
The successful candidate will have a strong background in medical device marketing, with experience in developing and executing strategic plans and innovative marketing strategies.
Key Responsibilities:
- Develop and execute marketing plans to establish, enhance, or distinguish product placement within the competitive arena.
- Lead cross-functional teams to create and implement marketing strategies, including market research, competitive analysis, and customer insights.
- Analyze market trends and customer needs to identify opportunities for growth and innovation.
- Develop and communicate compelling business objectives under uncertainty and complexity.
- Review portfolios to identify areas for improvement, leading teams to evaluate problems, identify solutions, and present business cases to senior stakeholders.
- Drive discussions on innovative ideas and best practices across teams globally, fostering a culture of continuous improvement and innovation.
Requirements:
- Bachelor's degree and at least 6 years of professional experience in medical device marketing.
- Minimum of 5 years' experience leading strategic marketing initiatives, with a focus on product management and customer insights.
- Proven experience in developing and executing strategic plans and innovative marketing strategies.
- Demonstrated ability to optimize channel mix and integrate digital systems for enhanced customer experiences.
- Experience in project and resource management, with a track record of managing complex, cross-regional projects.
- Ability to influence and build strategic relationships across the organization and externally.
Preferred Qualifications:
- Higher education such as MBA, MPH, or MHA in health policy.
- Specific medical device experience, particularly in neuromodulation devices.
- Technical skills related to digital marketing, data analytics, and customer insight tools.
About Boston Scientific:
Boston Scientific is a global leader in medical science, committed to solving the challenges that matter most - united by a deep caring for human life.
Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.
We recognize that nurturing a diverse and inclusive workplace helps us be more innovative and is important in our work of advancing science for life and improving patient health.
We stand for inclusion, equality, and opportunity for all, embracing the richness of our unique backgrounds and perspectives to create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.
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