GTM Growth Lead, Tech Partnerships
2 months ago
Overview We are seeking an experienced and dynamic GTM Growth Lead to spearhead growth programs for Mailchimp’s Tech Partnerships channel. This role is pivotal in driving revenue-driving programs with our technology partners. These will be “0 to 1” opportunities, both scaled and direct go-to-market (GTM) motions, collaborating with various stakeholders internally and externally including sales, customer success, marketing, agency partnerships, product, onboarding, and support. What you'll bring Experience: 7+ years of experience in Product Marketing, Partnerships, GTM / Sales sales enablement, or related roles within the tech or SaaS industry. Experience in Marketing Tech, eCommerce, Ads preferred. Leadership: Proven leadership skills with experience in driving cross-functional teams and successful GTM initiatives. Communication: Excellent verbal and written communication skills, with the ability to influence and build relationships across all organizational levels. Analytical Ability: Strong analytical skills with a knack for interpreting data and making informed, strategic decisions. Project Management: Demonstrated ability to manage multiple projects simultaneously, with a focus on detail and quality delivery. Sales & Marketing Tools: Extensive knowledge of scalable sales & marketing tools (eg. Outreach.io, Chili Piper, Salesforce, etc.) Technical Knowledge: Familiarity with marketing automation & eCommerce platforms, SaaS solutions, API partnerships & integrations. Education: Bachelor’s degree or equivalent experience. An MBA is advantageous How you will lead Create & Lead GTM Programs: Develop and implement comprehensive GTM enablement strategies (eg. co-selling with sales & agency teams, scaled integration expert program, 1-to-many program partner enablement) tailored for the Tech Partnerships channel, ensuring alignment with Intuit Mailchimp's overarching business goals. Drive Incremental Revenue: GTM motions will be accretive to Mailchimp’s business and require accountability to financial targets as programs mature. Cross-Functional Collaboration: Engage with teams across sales, customer success, marketing, agency partnerships, onboarding, and support to drive cohesive and effective GTM initiatives. Program Leadership: Lead the design, development, and execution of GTM programs to drive growth objectives, managing them to successful completion on time and within budget. Training and Development: Create and deliver impactful training programs and materials to equip internal teams and partners with the skills and knowledge required for effective partnership engagement. Performance Monitoring: Track and analyze the performance of GTM initiatives, utilizing data-driven insights to refine and enhance strategies. Partnership Management: Work closely with our Partner Management team to establish and nurture strong relationships with key executives at our technology partners, fostering collaborative efforts that drive mutual growth and innovation. Market Insight: Stay abreast of industry trends, competitive dynamics, and emerging technologies to continuously identify new opportunities and inform GTM strategies. EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
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