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Marketing Intelligence Manager

2 months ago

Charlotte, United States Carolina CAT Full time

Description

Position at Carolina CAT - Construction

Join the Carolina Cat Team

As a family-owned company under our third generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we've supported our communities by supplying equipment for critical infrastructure and commerce and by donating our time and resources to area nonprofits. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that's built to last.

We're looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we're committed to providing a work experience that helps our team grow to their full potential.

Collectively, our employees work together to make a difference for our customers, our communities, and our company. Learn more about what it means to become a team member with Carolina Cat.

Summary

The Marketing Intelligence Manager role will function as the reporting and analytical specialist for the team to support Carolina Cat to achieve their desired business goals.

This role is responsible for gathering and analyzing information about the market, competitors, potential customers, trends, and products; performing financial, statistical, and qualitative data analysis to identify market trends; developing models, jobsite packets, and reports that translate data into actionable insights for management and other stakeholders; and presenting findings to internal teams, such as marketing and sales, to help them make informed decisions. This role will support the Construction, Rental, Construction Technology, and Power Systems groups within Carolina Cat.

The Manager Intelligence Manager should have solid analytical and problem-solving skills, utilize data extraction resources, query skills, and develop user views and documentation to aid in implementing sustainable processes. They should be presenting insights in easy-to-understand written reports and visualizations shared with management and other business functions.

The Manager Intelligence Manager seeks to embed analytical capabilities across the dealership and look for opportunities to leverage leading-edge tools from outside the company and industry.

Essential Functions

  • Analyze data and produce insights and recommendations relating to sales coverage, jobsite leads, and customer behaviors.
  • Offer critical insights and pinpoint areas of opportunity by providing Marketing and Sales Managers with trend projections as well as accurate analyses of potential market and product gaps.
  • Develop and maintain dashboards, reports, and metrics which can include validating data accuracy and integrity, identifying and researching problematic areas, and advising department leaders on necessary process improvements.
  • Inform marketing and sales go-to-market strategy.
  • Enable sales teams to increase success by identifying customers and prospects with high buying potential.
  • Gather information on competitors, and conduct analysis on their sales, prices, and methods of distribution and marketing to thoroughly learn about the competition.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for improvement.
  • Cooperate with personnel in other teams to build high levels of cross-departmental teamwork and support.
  • Work with leadership to prioritize tasks and balance capacity.
  • Demonstrate an ability to communicate complex ideas clearly.
  • Document and communicate issues that may impact client satisfaction and raise awareness of market conditions.
  • Perform other related duties as may be required.
  • Work within and promote corporate values.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

  • Required Bachelor's degree; emphasis in Business Analytics and Communication. Business Data Analytics, Engineering, Mathematics, or equivalent experience degree preferred.
  • Minimum of four years' experience in data analysis, visualization, data mining and model building or advanced education.
  • Experience working within enterprise application environments and operating platforms with one or more of the following platforms: AS400, Salesforce, ServiceMax, SAP; Salesforce Datarama, Texada and one or more of the following functions: CRM, quoting, order fulfillment, rental operations, finance, etc.
  • Experience working with PowerBI, Dodge, ConstructionConnect, Integrated Rental, and similar construction bidding platforms.
  • Experience with designing and building adhoc reports and queries from transactional systems.
  • Experience with process mapping, use case diagrams, requirements, use case analysis and validation is preferred.
  • Experience leading individuals and small teams, both internal and external, to define and scope problems and requirements, develop action plans, and successfully execute required activities through completion.
  • Proficient in MS Office Suite Excel, PowerPoint, Word, SharePoint, Smartsheet, Jira, SQL, PowerBI with working knowledge of Salesforce applications and Datorama.
  • Strong communication skills with the ability to communicate solutions to non-technical individuals and foster a collaborative environment between Marketing, Sales, and Business Operations.
  • Ability to provide a high level of customer.
  • Must be team-oriented, possess a positive attitude and work well with others.
  • Must be detail-oriented with the ability to work proactively and effectively with minimal supervision.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We're committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

#CarolinaCAT

EEO/AA Employer. All qualified individuals - including minorities, females, veterans and individuals with disabilities - are encouraged to apply.