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Associate Brand Manager, Disruptive Innovation

1 month ago

Bakersfield, United States Wm Bolthouse Farms, Inc. Full time

THE ROLE: ASSOCIATE BRAND MANAGER - DISRUPTIVE INNOVATION
• This position will report to the: Associate Director - Disruptive Innovation & M&A - Marketing
• Location: Remote
• FLSA Status: Exempt
• Shift: 1st Shift
• Employment Category: Full -Time
• Pay Range: $108-118k

INGENUITY GROWS GOOD.

Guided by its purpose — Ingenuity Grows Good — Bolthouse Farms is recognized as a leader in growing, manufacturing, and distributing high quality, nutrient dense branded products. Employing more than 2,200 people and headquartered in Bakersfield, California’s fertile San Joaquin Valley, Bolthouse Farms is one of the largest carrot growers and distributors in the U.S. and manufactures the No. 1 premium refrigerated branded beverage in U.S. retail. Bolthouse Farms is made up of farm and food fanatics who work every day to serve Our Land, Our People, and All People. Visit Bolthouse Farms or follow us on Instagram, Facebook and Twitter to learn more.

WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE

The Associate Brand Manager will work closely with the Associate Director to deliver disruptive innovation, including developing consumer insight-led platform innovation within our category and extending our brands into new categories. This position will sit within the newly formed Disruptive Innovation team, in close partnership with the Bolthouse Farms and Evolution Fresh brand teams, and will be remote, with collaboration sessions in Bakersfield, Rancho Cucamonga or LA on an as-needed basis. This position requires a candidate that is a strategist, innovator, collaborator, and driver of results.

WHAT WE’RE LOOKING FOR

The job requirements include, but are not limited to the following:

  • Innovation Strategy: Contribute to developing “new to world” and/or “new to category” disruptive innovation platforms. Able to confidently present strategic recommendations to manager and senior leadership on new whitespace opportunities.
  • Consumer Insights: Partner with Consumer insights to deeply understand the wants and needs of new and existing consumers. Lead development of concept and positioning, and validation with consumers.
  • Project Ownership: Ability to lead large cross-functional innovation projects with multiple stakeholders, complex inputs and time sensitive deadlines. Partner with key functions including Commercialization, R&D, Operations, Brand, and Sales to bring new items from concept through first production and customer sell-in and facilitate successful hand-off to Brand Management team for go-to-market launch planning.
  • Business Analytics: Able to use syndicated, consumer and customer data to understand innovation categories and size of prize. Lead pricing strategy and financial forecasts for new products.


MINIMUM QUALIFICATIONS:
• Bachelor’s degree required; MBA preferred
• Minimum 2 years of brand management experience in CPG, or 2+ years consulting experience prior to MBA completion
• At least 1 year experience in innovation specific role preferred
• A strong analytical mindset and ability to draw insightful conclusions from consumer research
• Strong project management skills and attention to detail
• Excellent interpersonal communication and team working skills
• A strong collaborator and previous experience leading and working on cross-functional teams
• Comfortable working in a fast-paced, fast-changing environment
• Strong written and verbal communication skills, including presenting to senior business leaders
• Familiarity with Excel, PowerPoint, Nielsen, Power BI, SPINS, IRI
• Proven, reliable work history

ADDITIONAL REQUIRED QUALIFICATIONS:
• You are highly skilled at being agile and can pivot priorities on a dime
  • You are a creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment.
  • You have a growth mindset, not afraid to ask questions and committed to growth and development.
  • You have a consumer-first approach, grounded in a passion and curiosity for consumer insights.
  • You are a strong communicator and collaborator who enjoys working with large cross functional teams and agency partners.
  • You are a natural self-starter, comfortable taking the lead with limited resources while still achieving strong results.


PREFERRED QUALIFICATIONS:
• MBA preferred
• Consulting background gets bonus points
• Direct experience in CPG categories is strongly preferred
• Expert in Excel, PowerPoint, Nielsen, Power BI, SPINS, IRI

PHYSICAL DEMANDS:
• Must be able to sit for an extended period of time during work

HOURS & WORKDAYS:
• Monday to Friday, 40-hour work week. Some flex may be required during peak work periods.

WHAT WE OFFER

Our rich benefits packages are designed to support the health and well-being of both our eligible co-workers and their families.
• Medical
• Dental
• Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short-Term Disability
• Group Long-Term Disability
• Flexible Spending Accounts
• Employee Assistance Program
• 401(k)
• Paid Time Off

EQUAL EMPLOYMENT OPPORTUNITY

We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation to qualified individuals with disabilities, as need, to assist them in performing essential job functions.

REASONABLE ACCOMMODATIONS

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Bolthouse Farms and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: TalentAcquisition@bolthouse.com for additional support and guidance.

RECRUITMENT AGENCIES:

Bolthouse Farms does not accept unsolicited agency resumes. Bolthouse Farms is not responsible for any fees related to unsolicited resumes.

#LI-CG1

Monday to Friday, 40 hour work week. Some flex may be required during peak work periods.