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Marketing Research Coordinator

2 months ago

Philadelphia, United States Thomas Jefferson University & Jefferson Health Full time

About Jefferson

Nationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow#39;s professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering 200+ undergraduate and graduate programs to more than 8,300 students. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.

Jefferson is committed to providing equal educashy;tional and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status.

Covid Vaccination is a requirement for employment at Jefferson for employees working at Jeffersonrsquo;s clinical entities or at the University. If you are not currently vaccinated you will be required to receive the vaccination prior to hire date if you are offered employment, unless you request and receive an approved medical or religious exemption from Jefferson.

Jefferson Enterprise consists of three business verticals: Jefferson Health (our clinical arm), Thomas Jefferson University (our academic arm), and Jefferson Health Plans (our insurance arm).

The enterprisersquo;s Consumer Market Research team conducts primary research to support strategic marketing and advertising decisions within these business units as well as for the entire enterprise.

We are currently looking for an enthusiastic, detail-oriented professional to join our market research team. The successful candidate will work closely with team members to understand and effectively communicate consumer insights, market dynamics, and growth drivers. Our work group is rapidly expanding and may provide opportunities for the right candidate to learn and grow professionally.

Responsibilities:

  • Assist with a full portfolio of quantitative and qualitative studies into consumers, competitors, and markets
  • Assist in creating reports, presentations, and other deliverables based on custom data
  • Review data sets and organize them into spreadsheets, charts, and graphs
  • Perform standard and custom data pulls and report basic findings
  • Maintain databases and documentation as needed
  • Stay up to date on market trends, consumer and product research, and industry best practices
  • Perform other duties as assigned to support the department

Education:

Bachelorrsquo;s degree preferred in Marketing, Statistics, Psychology, Market Research, Business, Anthropology, or Sociology.

Qualification Requirements:

  • Demonstrated superior attention to detail
  • Insatiable curiosity for digging into data and gaining market insights
  • Passion for statistical research and analysis
  • Superb ability to multitask while paying attention to detail
  • Strong verbal and written communication skills; graphic communication skills are a strong advantage
  • Strong analytical skills
  • Commitment to the highest ethical and professional standards; personal and professional integrity above reproach
  • Advanced user of Microsoft Excel and PowerPoint
  • Maintains skill levels in technology tools required to perform job requirements