Marketing and Communications Manager
4 weeks ago
Summary:
This experienced, highly creative, and energetic marketing and communications professional will work with the Senior Vice President of Development and Communications to develop and implement an effective branding and communications strategy that supports the business goals of the organization with a strong focus on social media and fundraising campaigns. The Manager will execute a plan to effectively communicate HELP USA's mission to its key audiences including donors, foundations, corporations, government agencies, nonprofit partners, media, and general audiences through web, social media, and print. The MCM will determine and monitor key performance indicators and be responsible for overseeing platforms, marketing and fundraising tools, and special event communications as well as assisting with public relations outreach.
Responsibilities:
Social and Digital Media
- Under the direction of the SVP, develop a communications strategy for social media channels with measurable goals to successfully support fundraising and brand campaigns, activate external audiences, and grow channel engagement.
- Develop event and campaign ideas with the purpose of generating social and traditional media traction around key programmatic issues to raise awareness, inspire donations, and increase brand equity.
- Oversee a robust content generating committee to develop compelling storytelling for social posts and email marketing. Develop and manage story maps, themed content campaigns, targeted messaging that supports program initiatives and execute corporate and foundation brand deliverables.
- Identify creative ways to leverage relationships with key influencers, bloggers, and media contacts and to raise awareness about top HELP USA initiatives throughout the year.
- Monitor social media trends and provide thought leadership in the social media space on best practices and emerging technologies
- Oversee analytics reports of paid and organic efforts to track the success of social media campaigns and initiatives, reporting back regularly to relevant teams
- Manage the HELP USA website including interfacing with external web agency and overseeing basic site updates through content management system
- Execute online fundraising initiatives including management of digital platforms.
- Work collaboratively with fundraising teams to generate concepts and develop ideas to drive engagement with target audiences; strategically execute channel-specific plans to maximize ROI and KPIs.
- Recommend, secure and manage digital and social paid advertising to support fundraising initiatives.
- Plan, execute, and order swag for events.
- Plan, manage, and capture photo and video shoots to use for marketing collateral.
- Source and develop marketing partnerships with brands, broadcast, print, and digital media sources, to amplify campaign reach and frequency.
- Support public relations and media outreach with drafting of releases, alerts, blogs, and story pitches.
- Collaborate with sites and other departments to develop mutually beneficial activations that help teams meet their objectives while leaning into social media best practices.
- Create graphic designs through Canva, Photoshop and other platforms to support campaigns.
- Update and manage the maintenance of marketing collateral through graphic design, including brochures, fliers, and ads for HELP USA institutional purposes and site/program specific needs.
- Draft external communications for families, talent, board members, donors, and media.
- In partnership with the SVP, develop and refine all communications to enhance HELP USA's image and ensure clear, compelling, and consistent articulation of HELP USA's position.
- Manage MailChimp account and develop SOP for regular email communications with audiences.
- Bachelor's degree required, marketing or communications preferred.
- Minimum 7 years' experience in progressively more responsible positions with decision-making authority.
- Familiarity with nonprofit business models and marketing preferred, but not required.
- Expert use of Microsoft Office and Adobe Creative Cloud suite.
- Proficiency in MailChimp, Canva, and WordPress; familiarity with SalesForce, GiveSmart, Fundraise Up and Sprout a plus.
- Demonstrated expertise with social media platforms.
- Photography and videography skills and familiarity with digital editing.
- Knowledge of graphic and visual presentation with an eye for compelling marketing materials.
- Well-written and comfortable pitching ideas in person and on the phone.
- Enjoys problem solving, thinking inventively and able to pivot quickly between tasks.
- Must be self-starter, independent, flexible, out-of-the-box thinker who enjoys the challenge of learning new systems and boldly introducing next-generation concepts.
- Adept at building collaborative relationships with diverse personalities and levels of seniority.
- Ability to work occasional nights and weekends and to travel, as needed.
- Superior communication (written and verbal) proofreading and editing skills with the ability to translate information into a meaningful, understandable context and message, regardless of the format (e.g., documents, public speaking situations, presentations, etc.).
- Strong social media monitoring and analytics skills, with the ability to identify potential PR crises and develop social media crisis communication plan.
This is a full-time position and hours of work, and days are Monday through Friday 9:00 am to 5:00 pm. Flexible schedules are available. Work may require some local travel and/or occasional overnight travel.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
We Have GREAT BENEFITS
- Health insurance through Cigna, including dental and vision with an option that covers entire family with minimal employee contribution.
- Generous Paid Time Off
- 401k with Company contribution even if employee doesn't contribute.
- And More
At HELP USA, we work to ensure that everyone has a place to call home. We're one of the nation's largest non profit homeless services providers and low-income housing developers serving at-risk populations including families, individuals, veterans, survivors of domestic violence, people with physical and mental health challenges and disabilities, and seniors. With an annual operating budget approaching $150 million and 1400 employees working in nearly 60 programs, we have helped over 500,000 people facing homelessness and poverty to build better lives. We hope that you will consider joining our team in the fight against homelessness.
EOE. A Drug-Free Workplace.
Other details
- Pay Type Salary
- Hiring Rate $90,000.00
- Required Education Bachelor's Degree
Apply Now
-
Marketing and Communications Manager
4 weeks ago
New York, United States NewFest: LGBTQ+ Film & Media | New York Full timeNewFest is currently seeking a full-time Marketing and Communications Manager to help expand the reach and profile of New York’s leading LGBTQ+ film and media arts organization. The position will help create and implement a short- and long-term marketing and communications strategy to support year-round programs, institutional growth, and the annual New...
-
Marketing and Communication Manager
3 weeks ago
New York, United States YM&YWHA of Washington Heights & Inwood Full time $65,000 - $75,000The Marketing and Communication Manager is responsible for shaping and overseeing the organization’s marketing strategies and internal and external communications initiatives that grow and deepen the organization’s reach and impact in the community. The individual must work closely with program directors to create marketing goals, implement strategies,...
-
Affiliate Marketing Manager
2 weeks ago
New York, United States Jennifer Bett Communications Full timeAbout JBC: JBC is a 10-year-old media relations agency that provides a uniquely strategic approach to building brands and increasing overall consumer awareness. Founded by Jennifer Bett Meyer and Melissa Duren Conner in 2014, JBC specializes in amplifying businesses at all stages, from new-to-market startups to well-established public companies.Touching...
-
Associate Manager, Affiliate Marketing
2 weeks ago
New York, United States Jennifer Bett Communications Full timeAbout JBC: JBC is a 10-year-old media relations agency that provides a uniquely strategic approach to building brands and increasing overall consumer awareness. Founded by Jennifer Bett Meyer and Melissa Duren Conner in 2014, JBC specializes in amplifying businesses at all stages, from new-to-market startups to well-established public companies.Touching...
-
Director, Email Marketing
4 weeks ago
New York, United States Hearst Communications, Inc. Full timeWhy Hearst Magazines? Hearst Magazines portfolio of more than 25 powerful brands in the U.S. including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harpers BAZAAR, Popular Mechanics inspires, entertains and builds new and bold experiences for an engaged and growing audience acrossdigital, video, social and print, reaching nearly 139 million readers and...
-
Marketing Communications Coordinator
1 month ago
New York, United States Robert Half Full timeJob DescriptionJob DescriptionWe are offering a long-term contract employment opportunity for a Marketing Communications Coordinator in the non-profit industry, located in New York, New York, 10038, United States. The ideal candidate will execute social media posts, monitor campaign performance, and work with the marketing team. Responsibilities:• Execute...
-
Marketing and Communications Director
22 hours ago
New York, New York, United States YM&YWHA of Washington Heights & Inwood Full timeAbout the Role: We are seeking a talented Marketing and Communications Director to join our team at YM&YWHA of Washington Heights & Inwood. As a key member of our organization, you will be responsible for developing and implementing marketing strategies that drive engagement and growth.Responsibilities:Develop and execute comprehensive marketing plans to...
-
Marketing and Communications Specialist
2 days ago
New York, New York, United States SMG Inc Full timeJob OverviewAt SMG Inc, we're dedicated to delivering innovative marketing solutions that exceed client expectations. As a Marketing and Communications Specialist, you'll play a vital role in helping us achieve this goal.About the RoleThis is a fantastic opportunity for an ambitious and results-driven individual to join our team as a Marketing and...
-
Marketing Communications Coordinator
3 days ago
New York, United States smartdept. inc. Full timesmartdept. is searching for a Marketing Communications Coordinatorfor a finance and fintech education client located in New York. The ideal candidate will come with 3+ years of experience. This is a part-time (20hrs/week), fully remote, 6-month contract opportunity with the possibility of an extension. The marketing communications coordinator's job is to...
-
Marketing Communications Coordinator
23 hours ago
New York, United States smartdept. inc. Full timesmartdept. is searching for a Marketing Communications Coordinatorfor a finance and fintech education client located in New York. The ideal candidate will come with 3+ years of experience. This is a part-time (20hrs/week), fully remote, 6-month contract opportunity with the possibility of an extension. The marketing communications coordinator's job is to...
-
Field Influencer Marketing Associate
3 weeks ago
New York, United States Allied Global Marketing Full timeJOB REQUISITES AND OVERVIEW The Field Influencer Marketing Associate will support field influencer campaigns led by our Digital Earned Media team which focuses on influencer strategy across the agency. The job entails managing a wide range of projects for high-profile entertainment clients to ensure influencer promotion is executed in multiple local...
-
Strategic Communications Executive
2 days ago
New York, New York, United States Nike Communications Full timeNike Communications is a female-founded creative communications firm that specializes in the marketing of prestige brands. With over 40 years of experience, we have established ourselves as leaders in our field.We are passionate about building an agency that truly reflects the diversity of our world and fosters a culture of inclusivity and equity. Our team...
-
Marketing Communications Strategist
3 days ago
New York, New York, United States Nayya Full timeAbout NayyaNayya is a pioneering benefits experience platform that aims to simplify the often-confusing world of employee benefits. Leveraging billions of data points and machine learning, our platform provides personalized decision support and guidance throughout open enrollment, new employee onboarding, qualifying life events, and beyond. Our mission is to...
-
Marketing and Communications Intern
4 days ago
New York, United States Lymphoma Research Foundation Full timeThe Lymphoma Research Foundation seeks a highly motivated intern to support the Marketing and Communications department. Located in New York City, the Lymphoma Research Foundation is the nation’s largest non-profit organization devoted to funding innovative research and serving the lymphoma community through a comprehensive series of education programs,...
-
New York, New York, United States Allied Global Marketing Full time**Job Overview**We are seeking a highly skilled Field Marketing Strategist to join our team at Allied Global Marketing. As a key member of our Digital Earned Media team, you will play a crucial role in developing and executing influencer marketing campaigns that drive results.**Key Responsibilities**Collaborate with senior leadership to design and implement...
-
Marketing and Communications Liaison
5 hours ago
New York, New York, United States El Museo del Barrio Full timeEl Museo del BarrioA leading Latino cultural institution in New York, welcoming visitors from diverse backgrounds to discover the artistic and cultural landscape of the Caribbean and Latin America.About the PositionWe are seeking a Marketing & Communications Coordinator to support our efforts to increase awareness of and engagement with our exhibitions,...
-
Marketing and Communications Intern
4 days ago
New York, United States Girls Inc Full timeGirls Inc. is a network of local organizations that works with schools and in communities across the United States and Canada. Through direct service and advocacy, Girls Inc. equips girls - particularly girls from low-income communities and girls of color - with the knowledge and skills to effect positive changes in their lives and to become leaders who will...
-
Marketing Communications Specialist
4 weeks ago
New York, United States Randstad Full timeJob DescriptionJob DescriptionRemote - 3 month contractSeeking a Graphic Design and Product Management Specialist for a contract opportunity to support remediation of collateral in scope, including updates to graphic design, project management and file governance. Experience with Adobe, Microsoft Office, Project Management and Stakeholder management is...
-
Vice President, Affiliate Marketing
2 weeks ago
New York, United States Jennifer Bett Communications Full timeAbout JBC: JBC is a 10-year-old media relations agency that provides a uniquely strategic approach to building brands and increasing overall consumer awareness. Founded by Jennifer Bett Meyer and Melissa Duren Conner in 2014, JBC specializes in amplifying businesses at all stages, from new-to-market startups to well-established public companies.Touching...
-
Marketing and Communications Coordinator
1 day ago
New York, New York, United States Paragon NYC Inc. Full timeAbout Paragon NYC Inc.We are a strategic marketing solutions company that drives tangible results and elevates brands. Located in the New York City Metropolitan Area, our team is at the forefront of industry trends, using innovative methodologies to deliver impactful campaigns. We prioritize data-driven insights to achieve measurable success and offer a full...