Vice President, Affiliate Marketing

4 days ago

New York, United States Jennifer Bett Communications Full time

About JBC: 

JBC is a 10-year-old media relations agency that provides a uniquely strategic approach to building brands and increasing overall consumer awareness. Founded by Jennifer Bett Meyer and Melissa Duren Conner in 2014, JBC specializes in amplifying businesses at all stages, from new-to-market startups to well-established public companies.


Touching sectors spanning fashion and beauty, health and well-being, food and beverage, technology and social impact, and more, we develop dynamic communication design that drives growth and enduring affinity for the retail landscape's most dynamic brands. We have a proven track record of associating ourselves with brands that are mission-oriented, leaving a tangible, lasting impact in the sectors we represent.


While our work is important, JBC believes company culture is even more important. A large percentage of our client roster are—and always have been—women-led, and we remain passionate about and dedicated to propelling women forward in the workplace and beyond.


Some of our competitive, human-first programming includes: 

  • Split in-office x work-from-home schedule
  • Flexible PTO and four-day summer workweeks 
  • Commitment to DEI via workshops, speaker sessions, and engagement opportunities 
  • Ongoing philanthropic events, both in-person and virtually


About the Job:

The VP of Affiliate Marketing is responsible for launching and managing affiliate programs and relationships on behalf of our brands. They will have a holistic understanding of the affiliate program as a business as well as a strong ability to mentor internal team members empowering them to do their best work. This person will be tasked with framing client strategies based on performance metrics, implementing that strategy through affiliate partners, publishing partners, and creators, and dissecting campaigns using hard data and analysis. Amid rapid change, they can get the job done and push programs forward, managing stakeholder interests and expectations along the way.


If you’re a fit for this role, you should be able to give examples of the affiliate programs and teams you’ve managed and their impact on revenue. It is essential that these — and the affiliate marketing strategy behind them — be analytics-driven. You should also be able to discuss solutions for the unique challenges of negotiating with both internal and external stakeholders.


Position Reports to: Partner & Managing Director 


Your Responsibilities: 

  • Lead the strategy, implementation and analytics for the affiliate division. 
  • You’ll nurture vital agency, affiliate partner and publisher relationships and simultaneously interpret data and validate that affiliate results are achieving the necessary ROI. 
  • You have experience identifying and evaluating KPIs and providing concrete recommendations both in terms of investment and creative opportunities to clients. 
  • You have successfully led a team and worked cross-functionally. 
  • Forecast website traffic and sales results based on your campaigns and their associated budgets.
  • Additional qualifications include strong team management, communication, and negotiation skills, as well as the ability to work with and analyze technical data.
  • Growing the network of affiliates, monitoring sales from affiliate sites, and helping with affiliate questions or concerns. 


About You:

  • Bachelor’s degree
  • 10+ years of affiliate marketing experience at a start-up, agency or similar environment
  • Candidates with an affiliate background in e-commerce or DTC companies are ideal, but experience in publishing would also be well-regarded.
  • Highly analytical, comfortable using data to make decisions and set priorities
  • Proficiency with 3rd party affiliate tools (e.g. Affluent, Impact, ShareASale)
  • Extensive knowledge of affiliate marketing and industry best practices
  • Naturally proactive, with outstanding attention to detail and meticulous organizational skills
  • A people person, skilled at building and nurturing relationships, with proven experience leading supportive team management
  • Skilled writer and communicator
  • Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
  • Vaccination against COVID-19 is a requirement if hired; including one booster dose. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law. 


Benefits:

JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth but are also fulfilled as people, in and out of the office. 


Our benefits include, but are not limited to:

  • Flexible paid time off policy, including vacation + additional paid caregiver leave
  • 4-day workweeks in Summer and half days on Fridays Fall through Spring
  • 12 weeks paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employees
  • Inclusive holiday calendar and a paid break in December running from Christmas Eve to New Year's Day
  • Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
  • In-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and more
  • Monthly stipend toward cell phone
  • Flexible working schedules and hybrid return-to-office with Fridays always remote
  • No waiting period for paid sick leave
  • Generous bereavement leave policy, including pregnancy loss
  • Agency-wide Monthly Mental Health Days
  • Additional Mental Health paid time away for parents each week


Job Type:

  • Full-Time


Job Location:

  • Hybrid: 3 days remote + 2 days in-office in New York, NY or Los Angeles, CA


Contact: careers@jbc-pr.com 


Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace so if you’re excited about this role but your experience doesn’t match perfectly with every qualification in the job description, we encourage you to email us anyways. You may just be the right candidate for this or other roles.


Jennifer Bett Communications, LLC (“JBC”) is committed to a diverse and inclusive workplace. JBC is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.



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