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Sales Enablement Specialist
3 months ago
At Lifetouch (part of the Shutterfly family of brands), we’re all about people — bringing them together, making them feel welcome, and connecting them to experiences. We make our customers’ memories last a lifetime by capturing, preserving, and sharing them through photography and personalized products. Through our family of brands, trend setting products, cutting edge technology, and best in class customer service, we help our customers, and each other, share life’s joy.
Lifetouch has been the professional photography choice for schools and families for more than 85 years. Built on the tradition of “Picture Day” Lifetouch captures smiling faces, preschool through high school graduation. We also reach our customers through additional product lines including portrait studios, yearbooks, sports, and events.
We are looking for a data-driven B2B marketer who is excited to partner with our training and operations partners to support our sales team and to support all aspects of Sales Enablement. This includes; demand generation-defining, creating, executing, and measuring integrated campaigns using a variety of marketing channels to meet business objectives. Supporting Sales through executing and creation of new sales tools and trainings. The ideal candidate will have proven success in several areas, including, content marketing, events (lead generation), and Sales enablement.
If you are excited about demand generation, content creation, sales support while collaborating with a world class sales team, we would love to have you on our team
Great to Haves:
- 3-5 years of experience in B2B Marketing, Sales Enablement, advertising, or business communication on either the client or agency side
- Knowledge of demand generation tactics, MQL and lead conversion tools (Salesforce)
- Ability to manage marketing plans to drive engagement and retention, loyalty, and awareness through support tools, social, print, and other marketing channels.
- Writes creative briefs that articulate marketing objectives and criteria for the development of various touchpoints.
- Writes content for digital consumer touchpoints (e.g., social, sms, print collateral)
- Supports the development and execution of seasonal print and sales tools and electronic touchpoints.
- Analyzes data, reports results, and provides insights and recommendations.
- Supports a test-and-learn culture with a nimble approach to marketing processes.
- Evaluates and contribute to the ongoing optimization of marketing campaign strategy and customer touchpoint effectiveness, specifically in the digital space
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I.
This position will accept applications on an ongoing basis until filled.
