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Director, Product Marketing

2 months ago

Ann Arbor, United States Thomson Reuters Holdings Inc Full time

Thomson Reuters is seeking a talented product marketing leader to drive market awareness, innovation, and expansion within tax and accounting professional solutions. We are looking for a dynamic and influential individual with a passion for technology. If you fit this description, we would love to hear from you As the Director, Product Marketing for the Tax and Accounting business, you will play a crucial role in growing a world-class suite of solutions. This position significantly impacts the segment's trajectory and is key in coordinating product, sales, and marketing efforts to maximize growth. About the Role In this opportunity as a Director, Product Marketing, you will be: Passionate about product positioning and messaging that resonates with buyers, decision-makers, and corporate executives. Curious about technologies and industries, seeking to learn what differentiates your products from competitors and distill that information into simple, informative, and easy-to-understand stories. An evangelist who loves the products they support and can energize and rally internal teams around a common cause. A leader with strong management skills, capable of guiding and supporting a team of product marketers. Adaptable to the styles and needs of different stakeholders - sales, product management, marketing, and other go-to-market teams. Driven to position sales teams for success by creating quality materials that deliver clear stories through customer narratives. Responsibilities: Collaborate closely with the product team, marketing, and business partners to drive product roadmaps, sales pipeline targets, and sales effectiveness. Manage successful product launches. Guide and support a team of product marketers. Develop messaging and positioning strategies that drive growth. Identify and synthesize qualitative and quantitative feedback on products to develop a clear voice of the customer for internal stakeholders. Ensure our value proposition and messaging differentiate our product portfolio in the marketplace, resonate with our target customers, and support our broader company vision and objectives. Collaborate closely with channel leaders to partner on go-to-market strategies and tactics, including cross-sell and upsell motions. Work closely with demand generation to provide key messaging documents and guidance on in-market campaigns. Identify market opportunities based on data, research, and strategic analysis of our customers and their industries. About You You're a fit for the role of Director, Product Marketing if your background includes: 7+ years in Product Marketing or related roles supporting a SaaS product Experience managing product marketing teams Ability to set annual and quarterly plans and prioritize team projects and workload Demonstrated ability to understand commercial, technological, and strategic drivers to build and execute multi-year strategy Prior experience setting and driving successful delivery of complex product marketing campaigns Experience working with cross-functional teams to develop and execute go-to-market strategies and multi-channel marketing programs Ability to establish a broad vision and take ideas from concept through to completion Understanding of fundamental workings and trends within a target industry Bachelor's degree or equivalent, MBA preferred #LI-JK3 What's in it For You? You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through: Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected Wellbeing: Comprehensive benefit plans; flexible and supportiv