Franchise Marketing Lead
3 weeks ago
We are a family-owned, women-led business seeking a highly skilled Franchise Marketing Manager to join our team in downtown Ann Arbor, Michigan. As a leading food and beverage franchise company, we pride ourselves on innovation, creativity, and a love for serving amazing products.
About the Role:This is a rewarding opportunity for a marketing professional who can think outside the box, implement proven strategies, and drive growth. The ideal candidate will have experience in integrated marketing, advertising agencies, or the franchise industry, with a strong background in digital marketing, project management, and leadership.
You will be responsible for developing and implementing marketing programs to increase sales and profitability among our franchisees. This involves leveraging data insights, cross-functional collaboration, and expert knowledge of Google Suite, Microsoft Office, and social media platforms.
Key Responsibilities:- Develop and execute marketing strategies to enhance brand visibility and franchisee engagement
- Leverage data analytics to inform marketing decisions and optimize performance
- Collaborate with internal teams and external agencies to design and implement marketing campaigns
- Serve as a liaison between franchise community and marketing leadership to ensure program effectiveness
- Manage direct reports and oversee the creative execution of marketing collateral materials
- Bachelor's degree
- Minimum 5 years of relevant marketing experience
- Strong analytical and project management skills
- Experience in a franchise company is a plus
- Expertise in Google Suite, Microsoft Office, and social media platforms
- A competitive salary: $80,000 - $110,000 per year
- Paid vacation and holidays
- Retirement plan match
- Employee discounts
- A dynamic and supportive work environment
Sweetwaters provides equal employment opportunities to all employees and applicants for employment, prohibiting discrimination and harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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