Marketing Coordinator

3 weeks ago

Los Angeles, United States Tower 28 Beauty Full time

MARKETING COORDINATOR

LOS ANGELES, CA

Who We Are

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be, a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what's right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn't have to be so serious).

What You'll Be Doing

General Marketing

  • Manage the marketing calendar including maintaining and updating launches and associated promotional activity by channel.
  • Manage assets and help develop go to market decks for key launches and initiatives to markets.
  • Execute all partnership operations including product shipments, calendaring, and asset coordination.
  • Ship materials and products for various brand, influencer, and retailer programs.
  • Help conduct market research and competitive analysis to identify emerging trends, key ingredients, and T28 point of difference
  • Help create briefs and manage deliverables.
Retail Marketing
  • Help create and plan innovative in-store events to drive retail sales from the event concept through decor through execution.
  • Act as the day-to-day point of contact for the field team; communicating new product launches, viral social content + press articles, providing product information, responding to ad hoc requests, and capturing key insights.
  • Support the development of a quarterly "what's happening" deck + in-store rollout plans for new product launches.
  • Distribute tools to the field including education materials, playbooks, and more.
  • Review and approve field car stock + gratis orders, ensuring the budget is not exceeded.
Events
  • Ideate new concepts for both IRL + virtual events including trade shows, community events, influencer events, and masterclasses to bring the DNA of the T28 brand to life.
  • Oversee execution of all events (influencer, retail, community, PR, etc.) from developing the brief and run-of-show through logistics coordination and post-mortem recap.
  • Help manage budget and reconcile all event expenses.
  • PO Creation and management of invoice processing and payment to vendors.
  • Ability to independently transport yourself to and from events, venue site visits, etc.
  • Ability to lift and carry up to 35 lbs as required for job tasks and responsibilities
PR
  • Act as day-to-day point of contact for PR agency to support brand storytelling.
  • Compile and share all press materials with agency including launch toolkit, press releases, product fact sheets.
  • Reactively respond to all incoming product requests and proactively flag any viral influencer content or newsworthy mentions.
  • Share all press hits + awards with the team in Slack in real time.
  • Work cross-functionally with social team to brief all needs (i.e. request to post award nominations on Instagram with a call to action to vote for T28)
  • Help create briefs and manage deliverables.
Who You Are
  • 1+ years of marketing experience
  • A positive + motivated individual that gets energy from a fast-paced startup environment
  • Open to wearing many hats to learn + grow within the organization (a 'no task is too small' spirit)
  • A highly detail-oriented taskmaster who loves a good checklist + challenge
  • Love to collaborate with others and have strong interpersonal skills
  • Passionate about beauty and has their pulse on trends
  • Strong copywriting skills are a plus
  • Must be based in Los Angeles, CA and open to being hybrid (we're 3 days a week in office)

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