Brand Manager | Global Games Marketing

5 days ago


San Mateo, United States Ursus Inc Full time
JOB TITLE: Brand Manager | Global Games Marketing
LOCATION: Los Angeles or San Mateo, CA - HYBRID
DURATION: 1 year
PAY RANGE: $55-$65/hr

COMPANY:

Our client is global leader in interactive and digital entertainment.
Our client is looking to hire a Senior Staff Brand Manager to support our exclusive games developed by PS Studios. Reporting directly into the Group Manager, Global Brand Marketing, this role will work closely with a team of global marketers and partner with development studios to craft the brand and global go-to-market marketing strategy for several high-profile game titles.

RESPONSIBILITIES:
  • Marketing and Brand Strategy
  • Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
  • Partner with global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
  • ccountable for the success of the global marketing campaigns.
  • Ensure consistent representation of brands' global activations while overseeing tactical execution on global campaigns.
  • Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.
Studio Partnership
  • Partner with development studio based in Los Angeles to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
  • Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.
Budget Management
  • Financial responsibility for marketing strategies, initiatives and advertising related efforts for specific game franchise.
  • Manage global marketing budget for the title.
REQUIREMENTS:
  • Deep understanding of and experience working on Games, platform experience a plus.
  • Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
  • Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
  • bility of influencing and engaging external and internal stakeholders in a franchise brand vision.
  • Experience partnering with licensors and working on licensed IP games.
  • Extensive knowledge of and a passion for video games is a huge plus.
RELATED EXPERIENCE/EDUCATION:
  • 5-7 years of brand and product marketing.
  • Bachelors degree or equivalent (MB plus)


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