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Consumer Engagement Manager

4 months ago

Orange, United States Monster Energy Full time

The Consumer Engagement Manager is responsible for the management and execution of Monster Energy’s brand portfolio sampling and local marketing initiatives within a defined market. This role reports to the Regional Field Manager and is accountable for growing brand awareness and loyalty. The CEM manages a schedule of part time Ambassadors and a Sr. Ambassador (not applicable in all geographies). The CEM’s time is split between administrative responsibilities that include scheduling and recaps, as well as in-market coaching, merchandising, and sampling support with Ambassadors. CEM’s should be spending 70% of their time in the market in the field with their teams. In addition to sampling support for all major national & local events the CEM will need to cultivate additional local market sampling opportunities. The CEM will also contribute to the local “Marketing Plan”. This input will help mold & shape the greater local Marketing plan spearheaded by the Field Marketing Manager.

Essential Job Functions:

Consumer Engagement Managers will have several Roles and Responsibilities including, but not limited to the following:

  • Collaborates with Monster, Rehab, Java, other MEC Brand Managers, local sales team, and Field Marketing Managers (FMM) to customize and execute events/programs aligned with the brands’ sampling platforms.
  • Provides consistent direction, coaching, and communication to maintain brand accuracy in the Monster brand experiences and sampling.
  • Recruit, hire, train, and manage part time Ambassadors.
  • Research, secure, and manage execution of local events and partnerships.
  • Plan and manage all aspects of the event planning process: pre, during, and post duties including: personnel, product delivery/distribution, transportation, supplies, contracts, insurance, permits.
  • Increase market knowledge and identify various groups and organizations with the targeted demographic in which to partner.
  • Diligently prepares ambassadors for superior customer interactions and flawless event executions.
  • Leads direction of and oversees brand accuracy in event and partnership execution.
  • Actively participates in all regional events with ambassadors.
  • Execute strategic directions and manage the goals for the assigned region/market.
  • Adhere to deadlines for administrative tasks including, but not limited to, reporting and recapping data for the region.
  • Assists in the planning and drives the execution of marketing events and programs.
  • Respond in a timely manner to Director and Regional Field Manager.
  • Manage payroll and timesheets.
  • Maintaining company assets (Storage Facilities, Inventory, Vehicles, Equipment).
Position Requirements:
  • 2+ years of Event Marketing/Grassroots/Special Event/Promotions and Team Management experience.
  • Must have a valid Driver's License and clean driving record (as will, at times, drive company provided vehicle).
  • Excellent problem solving skills and critical thinker.
  • Ability to match your field team to best represent your market.
  • Professional demeanor and excellent oral communication skills.
  • Entrepreneurial and adaptable to changing environments.
  • Strong organizational and time management skills with ability to manage multiple tasks.
  • Proficient in Word, PowerPoint, Outlook & Excel, in addition to internet usage.
  • Ability to learn and use new technology that is associated with the job.
  • Self-Motivated with a can-do attitude.
  • Ability to travel 50%+ of the year within the assigned region and ability to work on weekends and evenings.
  • Must be able to lift and/or move up to 40 pounds.
  • Must be able to pass a background check/drug screening.


Base Pay Range: $54k - $72k

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)