eCommerce & Digital Marketing Manager

1 week ago

Philadelphia, United States HHM Hotels - FieldRegional Full time
Overview

Opportunity:   eCommerce and Digital Marketing Manager

The eCommerce Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for our growing collection of hotels. This is a remote position.

Position Requirements

  • Manage and drive overall digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media).
  • Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
  • Provide local market insights and recommendations.
  • Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders.
  • Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnership with the Revenue Management Department.
  • Direct local marketing initiatives such as Google My Business, Yahoo, and Bing listings.
  • Lead project life cycle through requirements gathering, design, development, testing, and launch.
  • Support Sales and Revenue Department regarding promotional and tactical marketing, e-Tools, and electronic media.
  • Provide eCommerce and digital marketing communication, education, and training to geographically diverse portfolio of hotels.
  • Research and help to identify business opportunities for technologies and tools which enable operational efficiencies and report findings and conclusions.
  • Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players.

Experience

  • 2-3 years of Internet marketing or eCommerce experience in hospitality industry or related field.
  • Bachelor’s Degree in Hospitality or Hospitality marketing a plus.
  • Strong project management skills required.
  • Strong understanding of traditional and online marketing.
  • Content Management and web analytics experience.
  • Knowledge of website production with a firm grasp of website fundamentals.
  • Ability to independently manage multiple tasks and projects.
  • Two or more years’ experience analyzing and reporting web traffic and eCommerce sales metrics.
  • Fully up to date on current eCommerce sales tools and techniques.
  • Website development experience a plus.
  • Willingness to travel.

HHM Benefits and Perks

  • Competitive wages for full time and part time opportunities
  • Medical, Dental and Vision Health Insurance
  • Paid Time Off
  • 401k Company Match
  • Free Basic Life Insurance
  • Travel Discounts
  • Commuter Transit and Commuter Parking Benefits
  • Employee Assistance and Wellness Program
  • Educational/Professional Development
  • Referral Bonus Program

Work Environment and Context

  • Work schedule varies and may include working on holidays, and weekends.
  • Requires standing for extended periods, walking, pushing, lifting up to 25, bending and reaching.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

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