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Local Store Marketing Director- Cincinnati Ohio

2 months ago

Centerville, United States Freddy's Frozen Custard & Steakburgers Full time
Local Store Marketing Director- Cincinnati Ohio

Company: DJ Hospitality Steakburger

Location: Cincinnati, Ohio

About Us:

Founded in 2020, DJ Hospitality has swiftly emerged as a leading hospitality group, managing locations across Ohio. Leveraging extensive construction and real estate expertise, we're slated to develop and oversee more than 40 sites in Ohio and northern Kentucky. Our accelerated growth is fueled by a seasoned operations team, which we're dedicated to nurturing as we expand our footprint. Committed to bringing Freddy's acclaimed made-to-order signature steakburgers, Chicago-Style hot dogs, and custard to communities, we prioritize exceptional customer service and quality in all endeavors.

At DJ Hospitality, restaurant marketing embodies the execution of our brand and marketing strategy. This includes localized grass-roots or neighborhood marketing, media and public relations endeavors, sponsorships (paid partnerships with for-profit organizations), and active community involvement initiatives (paid and non-paid partnerships with non-profit organizations).

Position Overview:

We're seeking an exceptionally organized, goal-oriented, and results-driven Local Division Marketing Manager with a keen focus on Boots on the Ground (BOTG) strategies to bolster community engagement and drive revenue, particularly in catering. Your mission will be to foster connections with local businesses, amplify our presence within the community, and optimize performance metrics such as catering revenue, guest count, and Voice of the Guest (VOTG) feedback.

Key Responsibilities:

Your role involves being physically present in the community, forging connections, and driving brand awareness and revenue through direct interactions.
  • Community Engagement: Act as the face of the company within the community, attending local events, networking with residents, businesses, and organizations, and establishing strong relationships.
  • Local Partnerships: Identify and collaborate with local businesses, influencers, and community leaders to amplify brand presence and reach new audiences.
  • Street-Level Marketing: Implement grassroots marketing tactics such as distributing flyers, hosting pop-up events, and organizing street activations to create buzz and drive foot traffic to the business.
  • Catering Revenue Growth: Develop and execute strategies to increase catering sales, including outreach to corporate clients, event planners, and other potential catering customers in the area.
  • Brand Representation: Ensure that all marketing activities align with the brand's values, messaging, and visual identity, maintaining consistency across all touch points.
  • Feedback Gathering: Act as a conduit for gathering feedback from local customers, sharing insights with the broader marketing team to inform product development, service improvements, and future marketing campaigns.
  • Cross-Functional Collaboration: Work closely with internal teams such as sales, operations, and product development to align local marketing efforts with overall business goals and objectives.
  • Measurable Results: Implement tracking mechanisms to measure the success of local marketing initiatives, regularly reporting on key metrics such as customer acquisition, engagement, and revenue growth.
The candidate will spearhead efforts to cultivate relationships with various community organizations, such as government entities, schools, and churches, leveraging the DJ Hospitality to fulfill their needs and objectives.

Overall, your role as a Local Store Marketing Director is to be the eyes, ears, and voice of the brand within the local community, driving tangible business results through hands-on, localized marketing efforts.

Qualifications:
  • Demonstrates a team-oriented, collaborative, and culturally aligned approach (Work Hard & Have Fun)
  • Strong focus on restaurant support
  • Proven track record of being sales-driven and profit-smart
  • Exercises sound judgment and decision-making skills
  • Internally motivated and trustworthy
  • Possesses problem-solving abilities, analytical skills, attention to detail, and is process-oriented
  • Self-starter who is organized and capable of managing multiple priorities (project management skills)
  • Excellent interpersonal and communication skills
  • Capable of establishing goals and translating plans into actionable steps
  • Driven by data and results-oriented
  • Requires 3-5 years of marketing experience
  • Must have a valid driver's license
Benefits:
  • Competitive salary commensurate with experience.
  • Comprehensive benefits package, including health insurance.
  • Opportunities for professional development and advancement within the company.
  • Vibrant and collaborative work environment with a diverse and inclusive team.