Brand Manager Jetboil
1 week ago
JOB REQUIREMENTS: Description Brand Manager - Camping Join the Johnson Outdoors team and deliver exceptional outdoor brands that transform the consumers\' camping experience At Johnson Outdoors, home to some of the world\'s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. We want people to get out and experience the great outdoors, and we create awesome equipment to make sure people have the best experience possible. Our fast, compact, efficient Jetboil cooking gear fuels a greater adventure, wherever it takes you. Check us out on www.jetboil.com, or find us on Instagram, Facebook and TikTok Jetboil fuels outdoor adventure Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you\'ll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options. What you will do: Reporting to the Jetboil Director of Brand Management, this person will drive the brand growth strategy with a focus on upstream product pipeline development. Responsibilities include but are not limited to identification of product segment trends, opportunity gaps to achieve financial targets, unlocking consumer insights, driving new initiatives through stage gate process, top of funnel early product development, managing marketing plans and campaigns, and leading cross functional teams to execute downstream communication and commercialization activities. Partners closely with senior brand leadership and provides input into the development of brand strategy. Leads and executes brand initiatives to grow brand equity and brand identity in the market and ultimately enhance the consumer experience and loyalty. Strengthens brand equity by developing, leading, and executing comprehensive and fully integrated marketing programs that address targeted consumer segment needs. Leads a cross-functional team through stage gate process consisting of product development, engineering/R&D, sales and operations to create innovation strategies and briefs, platforms and new product segments based on consumer insight and market research. Performs initial business case development, consumer positioning and alignment to demand space. Manages product packaging, design and communication briefs. Owns, leads and executes the marketing communication strategy and plan which includes but is not limited to marketing campaigns, graphics, photography, print/TV, advertising, video, packaging, point-of-sale, product catalogs, social media, digital, CRM/DDM and public relations. Manages brand representation... For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/837BF954418C4E1C
-
Director Brand Management
1 week ago
Racine, United States Johnson Outdoors Full timeDirector Brand Management - FishingAt Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Innovators from the very beginning, we change the way people fish with our breakthrough technology.Anglers are eager to set their eyes on the...
-
Director Brand Management
1 week ago
Racine, United States Johnson Outdoors Full timeDescription Director Brand Management - Fishing At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Innovators from the very beginning, we change the way people fish with our breakthrough technology. Anglers are eager to set their...
-
Director Brand Management
1 week ago
Racine, United States Johnson Outdoors Full timeDescription Director Brand Management - Fishing At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Innovators from the very beginning, we change the way people fish with our breakthrough technology. Anglers are eager to set their...
-
Director Brand Management
1 week ago
Racine, United States Johnson Outdoors Full timeDescription Director Brand Management - Fishing At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Innovators from the very beginning, we change the way people fish with our breakthrough technology. Anglers are eager to set their...
-
Director Brand Management
1 week ago
Racine, United States Johnson Outdoors Full timeDirector Brand Management - Fishing At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Innovators from the very beginning, we change the way people fish with our breakthrough technology.Anglers are eager to set their eyes on the...
-
Director Brand Management
5 days ago
Racine, United States Johnson Outdoors Full timeDirector Brand Management - Fishing At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Innovators from the very beginning, we change the way people fish with our breakthrough technology.Anglers are eager to set their eyes on the...
-
Director Brand Management
3 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeJob Title: Director Brand ManagementJohnson Outdoors is seeking a Director Brand Management to lead the development and execution of global brand strategies for our iconic brands. As a key member of our Brand Marketing team, you will partner closely with senior brand leadership to drive team go-to-market execution and provide direction and leadership for...
-
Associate Brand Manager
3 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeAbout the Role:The Associate Brand Manager will assist in the execution of brand strategy and marketing tactics to increase profitability and brand effectiveness. This role will perform market insights and consumer intimacy research to identify trends, market best practices, and opportunities for growth. The Associate Brand Manager will execute marketing...
-
Director of Brand Management
3 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeJob Title: Director of Brand ManagementJohnson Outdoors is seeking a highly skilled Director of Brand Management to lead our brand marketing efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing global brand strategies that increase brand equity, product sales, and profitability.Key...
-
Brand Manager
2 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeJob Title: Brand Manager - CampingAbout the Role:We are seeking a highly skilled Brand Manager to join our team at Johnson Outdoors. As a Brand Manager, you will be responsible for driving the brand growth strategy with a focus on upstream product pipeline development.Key Responsibilities:* Identify product segment trends and opportunity gaps to achieve...
-
Brand Manager
3 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeBrand Manager - CampingJohnson Outdoors is seeking a talented Brand Manager to drive the growth of our outdoor brands. As a key member of our team, you will be responsible for developing and executing strategies to increase brand awareness and drive sales.Key Responsibilities:Identify trends and opportunities in the outdoor industryDevelop and execute...
-
Brand Marketing Manager
3 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeBrand Manager - FishingAt Johnson Outdoors, we're passionate about creating innovative outdoor experiences that inspire people to explore the great outdoors. As a Brand Manager, you'll play a key role in developing and executing marketing strategies that drive brand growth and profitability.Key Responsibilities:Develop and execute comprehensive marketing...
-
Racine, Wisconsin, United States S. C. Johnson & Son, Inc. Full timeAbout the RoleThe Associate Brand Manager, Marketing Brand Management Air Care, Brand Equity for Glade will lead the development and execution of integrated brand communications, visual brand language, claims, and portfolio strategy. This role will also partner with the innovation team and country marketing commercialization teams to deliver strategic...
-
Racine, Wisconsin, United States S. C. Johnson & Son, Inc. Full timeAbout the RoleThe Associate Brand Manager, Marketing Brand Management Air Care, Brand Equity for Glade will lead the development and execution of integrated brand communications, visual brand language, claims, and portfolio strategy. This role will also partner with the innovation team and country marketing commercialization teams to deliver strategic...
-
Brand Manager
3 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeJob Title: Brand Manager - Outdoor RecreationJohnson Outdoors is seeking a Brand Manager - Outdoor Recreation to drive the growth of our outdoor brands. As a key member of our marketing team, you will be responsible for developing and executing brand strategies that align with our company's mission and values.Key Responsibilities:Develop and implement brand...
-
Director Brand Management Fishing
2 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeJob Requirements:Description Director Brand ManagementDevelop and execute brand strategies to drive business growth and increase brand equity.Lead cross-functional teams to execute brand initiatives and innovation strategies.Partner with senior leadership to develop and drive the brand strategy to grow brand identity and enhance consumer experience and...
-
Brand Manager for Air Care
3 weeks ago
Racine, Wisconsin, United States S. C. Johnson & Son, Inc. Full timeAbout the RoleThe Associate Brand Manager, Marketing Brand Management Air Care, Brand Equity for Glade will lead the development and execution of integrated brand communications, visual brand language, claims, and portfolio strategy. This role will also partner with the innovation team and country marketing commercialization teams to deliver strategic...
-
Manager, Brand Innovation
3 months ago
Racine, United States S.C. Johnson & Son, Inc. Full timeOverview A career in marketing at SC Johnson gives you the opportunity to bring your business acumen and creativity to trusted brands that consumers trust and love. Through product innovations and equity-building communications, you'll connect people around the globe to our quality, trusted household products. SC Johnson marketers drive our vision to be the...
-
Brand Manager
2 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeJob Requirements:Description Brand ManagerDevelop and execute brand strategy and marketing tactics to increase profitability and brand effectiveness.Innovators from the very beginning, we change the way people fish with our breakthrough technology.Anglers are eager to set their eyes on the newest Humminbird fish finders, get their feet on Minn Kota trolling...
-
Brand PR and Social Listening Manager
2 weeks ago
Racine, Wisconsin, United States SC Johnson Full timeAbout the RoleAs a key member of the North America Consumer Brands Business Unit, this role will be responsible for executing winning earned media strategies that ladder up to brand business goals and objectives, while driving influence, impact, and brand advocacy among select key audiences.Key ResponsibilitiesHeighten brand affinity and drive earned media...
