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Social Media Manager
3 months ago
We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.
Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more
WE LOVE OUR WORK.
- Responsible for monitoring and upkeep of the property Facebook, Instagram, Twitter pages.
- Develops and executes against a paid social media content calendar.
- Maintains daily assigned workflow and follows through with execution of organic social media.
- Develops social media strategy for property and partners with all outlets on property to ensure strategy aligns with property mission.
- Monitors and responds to online reviews/reputation management for the property.
- Monitors, responds, and administrates the electronic guest survey program for the property.
- Creates copy and imagery for organic social posts.
- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.
- Conducts social media and internet research activities for the property marketing team as applicable. Makes market recommendations according to research results.
- Partners with the Corporate Design Studio as needed for access to professional photo shoot assets and rights usage.
- Partners with the property marketing team to submit requests for paid social media advertising through InMotion.
- Provides organic social media analytics reporting as needed. Makes changes to organic, social strategy as needed.
- Adheres to all deadlines in accordance to content calendar and all other assignments.
- Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
- Maintains strict confidentiality in all departmental and company matters.
- Bachelor's degree (B.A. /B.S.) in Marketing, Communications, Media, or other related field from four-year college or university; one to two years of experience with paid advertising execution; or equivalent combination of education and experience.
- Must have experience with social media best practices.
- Must have excellent written and verbal communication skills.
- Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook). Knowledge of InMotion, and Social Studio highly preferred.
- Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
- Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
- Ability to adapt to changes in prioritization or schedules of items in the work queue as necessary when communicated/directed.
- Must have excellent organizational skills and be detail oriented.
- Must be able to meet deadlines and to work under short time constraints.
- Must be proactive when working on tasks.
STAY IN THE GAME. FOLLOW US.
We've grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.
Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability - for our community, our team members, our vendors, and our planet.
We're changing entertainment. Follow us.
Equal Opportunity Employer
STARTING SALARY
Starting at $50,200 annually, based on experience.