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Omnichannel Paid Marketing Consultant

2 months ago

Atlanta, United States Bayone Full time
Key Responsibilities:
  • Develop and execute omnichannel paid marketing strategies to achieve business objectives.
  • Utilize Adobe Analytics to monitor, analyze, and report on campaign performance, identifying areas for improvement.
  • Manage and optimize campaigns across various platforms, including search engines, social media, display networks, and more.
  • Collaborate with internal teams to ensure cohesive and integrated marketing efforts.
  • Provide training and support to client teams, enabling them to effectively use Adobe Analytics and implement best practices in paid marketing.
  • Stay updated on industry trends, emerging technologies, and best practices in digital marketing.
  • Generate regular reports and dashboards to track key performance indicators and communicate results to stakeholders.
  • Conduct market research and competitive analysis to identify opportunities and threats in the digital landscape.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 5 years of experience in omnichannel paid marketing.
  • Expertise in Adobe Analytics and other relevant marketing tools.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Proven ability to train and mentor teams, both internally and externally.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to manage multiple projects and prioritize tasks effectively.
  • Up-to-date knowledge of digital marketing trends, technologies, and best practices.
Preferred Qualifications:
  • Experience in [specific industries or verticals].
  • Certifications in Adobe Analytics or other related tools.
  • Experience with other analytics and marketing automation platforms.