Digital Marketing Manager
4 weeks ago
As a Digital Marketing Manager - Field Marketing Paid Media, you will be responsible for supporting Field Marketing Advisory Services through paid media management to deliver strong results for hotels participating in IHG's Field Marketing program.
Key Responsibilities
- Develop and execute paid media strategies to achieve performance objectives
- Monitor and analyze campaign performance to optimize results
- Collaborate with internal resources to develop and execute campaigns
- Manage vendor relationships and communicate with key stakeholders
- Aggregate and analyze data to inform marketing decisions
- Recommend new products, partners, and services to drive department goals
- Stay up-to-date on industry trends and serve as a subject matter expert
Requirements
- Bachelor's Degree in Business, Interactive, Marketing, or a relevant field
- 2 years' progressive work-related experience with digital media experience
- Project management experience in organizing, planning, and executing marketing projects
- Effective verbal and written communication skills
- Proficiency in business software products such as Excel, Microsoft Access, Word, and PowerPoint
- Strong knowledge of Internet systems, marketing programs, and affiliate networks
- Ability to build and manage relationships with marketing affiliates, regional teams, franchisees, and hotel owners
- Analytical skills and research abilities
Location
Our hybrid work structure is an expectation of three days a week in the Atlanta GA office. This expectation may be adjusted to evolve with the changing needs of the business
Benefits
This role is eligible for bonus pay. In addition, we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees.
Equal Employment Opportunity
IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
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