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Sr. Director, Marketing

2 months ago

Monmouth Beach, United States Tris Pharma Full time

Tris Pharma, Inc. (www.trispharma.com) is a leading privately-owned biopharmaceutical company in the U.S. with a focus on development and commercialization of innovative medicines that address unmet patient needs. We have more than 150 US and International patents including applications and have marketed several branded and generic products in the U.S., have licensed our products in the US and international markets, and have a robust pipeline of innovative products spanning neuroscience and other therapeutic categories employing our proprietary science and technology.

We truly believe that to innovate and to set us apart, we will need the most talented and tenacious minds. Accordingly, we are always looking for people who are open to challenges, learning-oriented and want to make a difference in their environment. If you want to be a part of a growing, high energy, learning-oriented company and are willing to work hard, we want to hear from you.

We are hiring at our Monmouth Junction NJ Headquarters for a Senior Director to lead our small, but productive, Marketing team.

The Senior Director, Head of Marketing provides leadership and support for the successful marketing and managing of the company's portfolio of products. Reporting to, and collaborating closely with, the Chief Commercial Officer (CCO), the successful candidate is accountable for building and leading execution of a best-in-class marketing plan enabling the company to achieve growth objectives for our expanding branded Attention Deficient Hyperactivity Disorder (ADHD) portfolio. We are looking for a 'hands-on' leader who doesn't shy away from getting involved in all aspects of growing a lean, but dynamic, commercial organization.

The successful candidate plays a key role in developing and executing comprehensive marketing strategy including traditional in-person and omnichannel marketing and digital media strategies. She/he is responsible for helping shape brand image, creating targeted Healthcare Provider (HCP) and Consumer campaigns, developing meaningful customer/influencer relationships and ensuring successful and ethical product promotion. She/he is also responsible for leading/managing our marketing team and collaborating with other critical functions including Sales, Managed Markets and Medical teams to help drive the growth of the Tris ADHD portfolio.

ESSENTIAL FUNCTIONS

Primary duties/responsibilities

  • Leads and directs development and execution of brand marketing strategies
  • Leads and participates in strategic and operational creation and implementation of annual strategic and tactical brand plans including clear success metrics and budget requirements
  • Creates, develops and implements HCP promotional materials used by field sales team
  • Actively manages and leads advertising agencies and oversee key partner performance by establishing success metrics and executing periodic formal assessments
  • Ensures development and execution of additional marketing materials and campaigns leveraging all appropriate channels to reach customers
  • Develops and executes a digital media strategy to reach HCPs and Patients/Parents to provide education and awareness of company products and ADHD therapeutic area
  • Prospectively identifies new opportunities to enhance market share penetration within target market(s)
  • Ensures all promotional materials, activities and related communications and programs are in full compliance with Medical, Legal, Regulatory and Corporate guidelines; Establishes, oversees implementation, and monitors adherence to administrative policies and procedures; Ensures collaborative and compliant communication between marketing and other cross-functional teams (i.e., Medical Affairs, Sales, Regulatory Affairs, Operations, etc.)
  • Collaborates closely with Analytics team to establish, track and exceed marketing program key performance indicators
  • Plans and manages departmental budget effectively and efficiently
  • Manages, coaches and mentors direct reports
Requirements

KNOWLEDGE/SKILLS/ABILITIES REQUIRED
  • Bachelors degree and minimum 9 years brand management/marketing experience in the pharmaceutical or biotechnology industry (including minimum 2 years as a Senior Product Manager or equivalent) in positions of increasing strategic and technical responsibility.
  • Proven track record of building and maintaining successful relationships with advocacy organizations and Key Opinion Leaders (KOLs)
  • Strong understanding of pharmaceutical marketing practices including the regulatory environment and constraints, payor landscape and pricing, distribution, promotion etc.
  • Deep knowledge of the pharmaceutical Legal, Medical, Regulatory review process
  • Demonstrated experience in driving marketing strategy and market development program initiatives
  • Proven track record of successfully developing and executing marketing plans and brand strategies in the pharmaceutical industry
  • Experience working on multi-channel marketing campaigns and programs through multiple stages including concept, implementation, execution
  • Excellent working knowledge and experience with marketing strategy and product positioning
  • Experience with digital campaign development and execution
  • Experience working with, and/or managing, outside vendors including Advertising and Media agencies
  • People management experience


Special knowledge or skills needed and/or licenses or certificates preferred
  • Advanced degree (i.e., MBA, MS)
  • Experience in Attention Deficient Hyperactivity Disorder (ADHD) or Central Nervous System (CNS)/Psychiatry therapeutic areas
  • Pharmaceutical sales or sales leadership experience
  • Prior experience leading brands
  • Experience working in a start-up pharmaceutical environment


Travel requirements

20 - 25% including overnight stays expected

Other considerations

Role is principally office-based in Monmouth Junction, NJ; Must be willing to work at our offices up to 4 days per week

Tris Pharma, Inc. offers a highly competitive compensation and benefits package. To build and enhance our diverse workforce, we encourage applications from individuals with disabilities, minorities, veterans, women, LGBTQ, etc. Tris Pharma, Inc. is an Equal Opportunity Employer. #LI-hybrid