Associate Brand Marketing Manager

2 weeks ago

Victor, United States Cooper Companies Full time
Job Description

Responsible for the delivery of brand tactics that contribute to the achievement of marketing and commercial strategies. Develop monthly/quarterly performance reports and forecast updates for the CVI US contact lens portfolio; point person for fit set management and monthly allocations, liaising with sales and commercial operations key stakeholders; lead for executing marketing programs and initiatives; strategic projects as assigned. This entails working closely with all members of the US brand and customer marketing teams, the field sales and corporate accounts organizations, marketing communications, commercial operations, salesforce development, professional affairs and other cross-functional team members.

Responsibilities

Brand management:
  • Develops marketing plans for all delegated brands and products.
  • Leads the go-to-market for new product and program launches, collaborating across the company to successfully execute.
  • Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market.
Reporting:
  • Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources. Evaluates and analyzes trends and market dynamics to ensure competitive positioning and develops appropriate response to competitor initiatives.
Forecasting:
  • Integrating cross-functional team input and based on current performance, develops monthly product level forecast.
  • Develops annual fiscal sales budgets and monthly demand forecasts for all managed products.
Programs and Promotions management:
  • Leads the development, implementation, and measurement of marketing initiatives; with cross-functional input, determines effectiveness of these programs and based on findings develops recommendations for future initiatives
Marketing assets:
  • Develop deep understanding of CVI product portfolio to assist in the review of product data ensuring materials are kept up-to-date and materials meet branding guidelines and communication strategy
Cross-functional team management:
  • In conjunction with the other members of the brand team, manage relationship with regional sales directors
  • With brand marketing managers and Marketing Communications, manage PR Management/Support and Tradeshow Planning/Logistics
  • With other brand team members, liaises with Sales Force Development to create sales force training materials and with Professional Affairs on marketing and selling materials
  • Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands by collaborating with Marcom, agency partners, and other cross-functional teams
  • Works with Global Marketing team as required on strategic product initiatives
Other:
  • Participates in the annual development of regional objectives as set out in the long range strategic plan.
  • Supports the development of brand performance and presentations as needed
  • Performs other duties related to marketing and/or product management as required.


Qualifications

Knowledge, Skills and Abilities:

• Strong written and verbal communication skills; ability to work with all levels within the organization
• Strong influencing skills - able to work across the commercial organization to achieve goals
• Can distill complex items into senior level updates
• Must be proactive, self-motivated with a can-do attitude
• High level of ownership, accountability, and initiative
• Excellent communication and interpersonal skills - verbal, written and presentation
• Ability to multi-task and establish priorities
• Proficient with office software including Microsoft Office and Outlook and other applications
• Highly skilled in data analysis and visualization (Excel and others), experience with Salesforce.com a plus

Work Environment:

• Normal Office Environment
• Sedentary to light physical effort necessary to perform the job
• Prolonged sitting and using a computer
• Travel will be required as part of this job - up to 20% of time

Experience:

• 5-8 years related experience in product or brand management, preferably in the health care industry. Related technical background preferred.

Education:

• Bachelor's degree in Business, Marketing; MBA/Master's a plus

Affirmative Action/Equal Opportunity Employer. Minority/Female/Disability/Veteran

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $33.65 and $43.75 per hour and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.

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