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Specialist SEO Technical

4 months ago

Katy, United States Bayone Full time
Work Experiences:
  • 2+ years of SEO-specific experience required

Skills:
  • Curiosity with a desire to learn new things
  • Not afraid to ask questions
  • Knowledge of search engine algorithms and their effects on SERPs
  • Experience developing and executing creative campaigns that encourage natural in-bound linking
  • Demonstrated understanding of web analytics such as Google Analytics or Adobe Analytics and KPI's
  • Familiarity with tools like Search Console, Screaming Frog, SEMRush, and Ahrefs.
  • High attention to detail, excellent organization skills, and efficient problem solver
  • Proficient in Excel or Google Sheets
  • Required to stay abreast of current SEO strategies, tactics, algorithm shifts, and trends
  • cceptable level of hearing and vision to perform job duties
  • Utilization of HTML, CSS, and knowledge of JavaScript

Education:
  • High school diploma or equivalent required
Education:
  • SEO training experience preferred
  • Bachelor's degree in relevant field of study or equivalent years of related work experience
Responsibilities:
  • Collaborate with SEO counterparts and leaders to create strategies, execute tactics, and launch campaigns specific to generate in-bound links to Academy.com
  • Prioritize tasks and manage deadlines in a fast-paced environment
  • Preform keyword/topic research using tools like SEMRush to optimize content (articles, products pages, and category pages)
  • Utilize reporting and analysis tools to generate reports that track and communicate the business impact of SEO initiatives
  • Use Screaming Frog and other tools to conduct site-wide and page level audits to identify issues and ensure the site is properly configured to maximize search engine visibility
  • Identify and execute continual improvements on site structure, URL structure, page constructions, content, and keyword lists
  • Present SEO recommendations for site redesigns, product enhancements, and new site features
  • Optimize websites for search engines, real-time search, mobile search, video search, and image search
  • Partner with external individuals and companies to drive in-bound links to Academy.com
  • Define and assist in development of content for syndication to third party websites and info-graphics to publish on internal and external websites
  • Perform competitive analysis and present findings in compelling ways
  • Perform comparative analysis, track, and report results
  • Partners with other members of the eCommerce team, external departments, and vendors to execute projects effectively and efficiently
  • Develop a thorough understanding of Academy policies, procedures, and safety rules
Duties may change; team member may be required to perform other duties as assigned