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Web / Digital Marketing Specialist

2 months ago

Omaha, United States Orion Healthcare Technology Full time

Job Description:

The (Part-Time) Digital/Web Marketing Specialist is responsible for overseeing and maintaining the company's online presence, ensuring the website remains accurate, up-to-date, and optimized for search engines. A primary role will also be to generate sales leads via our online presence.

The position will collaborate with various departments to help create compelling website content, including landing pages, blog posts, and product/service pages. The specialist will also utilize google and social media analytics tools to monitor website performance and implement improvements to enhance user experience and drive leads. Previous SEO experience is expected.

This part-time position will report to the Sales Manager and collaborate with multiple departments, with potential to grow into full-time (if desired). Benefits are available with full time status

Who we are:

Our company serves the mental health, addictions treatment and recovery profession, providing technology (clinical health records) solutions that make their lives easier by automating their daily workflow. We have a family-oriented culture with motivated staff that are driven on delivering results that allow us to provide quality products and services to this critical field of health are. This type of rewarding work inspires our staff to ensure that tasks are completed to a high standard.

Key Responsibilities:

  • Manage and maintain the company website, ensuring accuracy, up-to-date content, and SEO optimization.

  • Collaborate with departments to create new website content, including landing pages, blog posts, and product/service pages.

  • Manage pay-per-click or other paid digital advertising within budget and timelines

  • Work with sales and marketing to develop and implement comprehensive web marketing strategies to outrank competitors and generate leads.

  • Monitor website performance using analytics tools and implement improvements to enhance user experience and drive conversion rates.

  • Measure the ROI of SEO efforts, web initiatives, and help set goals for the department.

  • Multi-task different digital marketing tasks with teammates to meet marketing timelines and goals

  • Generate reports on web marketing metrics as needed

  • Create and manage email campaigns as needed

Qualifications

  • 1 to 2 years minimum of proven experience with SEO marketing, pay-per-click marketing, web/digital marketing or similar role

  • Experience marketing in healthcare or software services is preferred but not required

  • Working knowledge of web marketing best practices, brand development, creative processes, as well as new platforms and emerging technologies.

  • Strong SEO (on-site and off-site) & SEM knowledge.

  • Experience in web site builder/development tools like Weebly, WordPress, GoDaddy, etc.

  • Proficiency in Adobe s CC suite and Microsoft Suite preferred

  • Experience with social media channels, primarily Instagram, LinkedIn and Facebook (Meta)

  • Superior written and communication skills

  • Ability to execute email marketing campaigns effectively.

  • Self-starter mentality with the ability to turn thoughts into action and make ideas a reality.


Summary: The Digital/Web Marketing Specialist will be responsible for managing and maintaining the company's online presence, creating compelling website content, and implementing SEO strategies to drive leads and outrank competitors. This part-time position has the potential to grow into full-time and offers benefits. The ideal candidate will have 1-2 years of experience in SEO marketing, knowledge of web marketing best practices, and proficiency in Adobe and Microsoft Suites. Experience in healthcare or software services is preferred.