Digital Marketing Specialist

20 hours ago

Pasadena, United States Exxel Outdoors Full time

Do you have a passion for the outdoor industry and love being apart of a great team? This could be the right fit for you 

We are seeking a highly motivated Digital Marketing Specialist to join our team. 

POSITION SUMMARY: 

The Digital Marketing Specialist is responsible for Exxel Outdoors’ online promotional and digital advertising campaigns. This individual will execute a strategy to improve the ROAS for each of these digital platforms, google, Facebook, Instagram, etc. 

This position will track and provide analysis through ad platform reporting, and Google Analytics to optimize and improve advertising campaigns daily.  This role will also provide weekly, monthly, quarterly, and yearly reporting rollups for performance, including important metrics such as CTR, CPC, Impressions, Spend/Sales, ROAS, etc. 

The specialist will identify and execute ways to improve campaigns through new targeting, A/B testing of ads, campaign types, and pertinent approaches to enhance advertising.  

This role should be constantly looking for opportunities to participate in new digital initiatives to achieve company goals.   The primary goal is to exceed sales targets through site promotional tactics, user experience, product presentation, merchandising, analysis, and overall content management. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

  • Plan and execute digital marketing efforts for google, Meta and other smaller platforms 
  • Manage relationships with google executing our campaigns.  Track performance and optimize where necessary to achieve ROAS goals.
  • Facilitation of relationships with outside vendors who support our eCommerce business.
  • Coordinate strategies with individual departments on digital brand promotions.
  • Devising strategies to drive online traffic to the company website
  • Profitability of advertising analysis for pro sites, websites, and others.
  • Tracking conversion rates and making improvements to campaigns and DTC site experience where necessary. 
  • Manage website content: collaborate with creative team to produce and deploy web banners/ads, product pages, create new collections and update pricing.
  • Maximize online presence of key items to increase conversion rates, execute and report on website advertising A/B tests.
  • Monitor inventory for purposes of advertising and sales events.
  • Prepare ads for product launches with the sales and marketing teams.
  • Utilize web analytics data to guide ongoing improvements to digital campaigns.
  • Assist in Marketplace (Amazon, Walmart, etc.)
  • Manage updates and coordinate marketing campaigns with department managers.
  • Manages Photo and copywriting needs for advertising content, managing content assets.
  • Track daily, report weekly, monthly, quarterly, and annual performance, including providing post-mortem analysis and key learnings from tests and promotions.
  • Participate in new digital initiatives to achieve company goals.
  • Solve a variety of complex problems in the absence of technical guidance or precedents.
  • Comfortable delivering informal speeches, reports, and/or orientations before audiences and groups both internally and externally. 

QUALIFICATIONS/SKILLS

  • 3+ years’ experience directly planning and executing digital campaigns on Google, Facebook and Instagram.
  • BS/MS degree in Marketing, eCommerce, data management or a related field.
  • Experience with PPC campaign models in Google, other platforms preferred. 
  • Strong analytical background with Excel – including Pivot Tables,  charts, etc.
  • Experience with project management tools (Trello, Jira, etc.) 
  • Proven working experience in digital marketing with a focus on eCommerce.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate advertising experiments
  • Solid knowledge of website and ad analytics tools (e.g., Google Analytics, BigCommerce, Facebook Ad Manager)
  • Setting up and optimizing Facebook/Instagram campaigns
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Experience in outdoor industry a plus.

BUDGET QUALIFICATIONS

Budgetary and financial responsibility affecting multiple departments. Companywide budgeting and financial responsibility. Must own the ad budget

CERTFICATIONS (If applicable)

Google Adwords & Analytics 

PHYSICAL DEMANDS


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.  The employee frequently is required to stoop, kneel, crouch, or crawl.  The employee must occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

OTHER DUTIES AS ASSIGNED

This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations. With the evolution of Exxel Outdoors, LLC, the responsibilities of this position may change. The job must be prepared to accept new responsibilities and transfer others. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

  • Digital Transformation Specialist

    4 weeks ago

    Pasadena, Texas, United States HCA Full time

    Our company is looking for a Digital Transformation Specialist to help us drive business innovation and improve our technology infrastructure.Key responsibilities include:Developing and implementing digital transformation strategiesCollaborating with cross-functional teams to identify and prioritize business needsDesigning and implementing technology...

  • AmeriCorps Marketing Specialist

    1 month ago

    Pasadena, California, United States Partners In Care Full time

    Marketing and Research SpecialistPartners In Care is seeking a highly motivated and detail-oriented Marketing and Research Specialist to join our team. As a key member of our capacity-building team, you will be responsible for developing and implementing marketing communication strategies to attract and retain older adults within our supportive community.Key...

  • AmeriCorps Member

    2 months ago

    Pasadena, United States Partners In Care Full time

    Position DescriptionAmeriCorps Member - Marketing and Research SpecialistAt Partners In Care, our Mission is to “Help older adults live independently in their own homes and actively engage in the community.” Our Neighbors Helping Neighbors model empowers individuals to help one another, fostering connections and making a real impact in the lives of those...

  • Part-Time AmeriCorps Member

    2 weeks ago

    Pasadena, United States Partners In Care Full time

    Position Description:AmeriCorps Member - Marketing and Research Specialist*(* Please read the "Member Hours, Benefits and Compensation" section of this posting before applying.)At Partners In Care, our Mission is to “Help older adults live independently in their own homes and actively engage in the community.” Our Neighbors Helping Neighbors model...

  • Digital Creative Director

    2 hours ago

    Pasadena, Texas, United States RealDefense Full time

    We are seeking an experienced Web Graphic Designer to join our team at RealDefense LLC, a renowned software development company.About the Role:The ideal candidate will be responsible for creating visually stunning designs for web landing pages, email campaigns, digital banners, and other marketing materials that align with our brand guidelines and drive...

  • Content Specialist

    3 weeks ago

    Pasadena, United States Apex Systems Full time

    One of our top clients in Pasadena, CA is looking for a Content Specialist to join their team! Please apply if you have experience with creating and managing content, writing and editing digital media, and translating data into actionable recommendations! Specific day-to-day responsibilities Conceive and create evergreen content strategies to complement...

  • Content Specialist

    3 weeks ago

    Pasadena, United States Apex Systems Full time

    One of our top clients in Pasadena, CA is looking for a Content Specialist to join their team! Please apply if you have experience with creating and managing content, writing and editing digital media, and translating data into actionable recommendations! Specific day-to-day responsibilities Conceive and create evergreen content strategies to complement...

  • Content Specialist

    4 weeks ago

    Pasadena, United States Apex Systems Full time

    One of our top clients in Pasadena, CA is looking for a Content Specialist to join their team! Please apply if you have experience with creating and managing content, writing and editing digital media, and translating data into actionable recommendations! Specific day-to-day responsibilities Conceive and create evergreen content strategies to complement...

  • Content Specialist

    4 weeks ago

    pasadena, United States Apex Systems Full time

    One of our top clients in Pasadena, CA is looking for a Content Specialist to join their team! Please apply if you have experience with creating and managing content, writing and editing digital media, and translating data into actionable recommendations! Specific day-to-day responsibilities Conceive and create evergreen content strategies to complement...

  • Marketing & Outreach Manager

    1 week ago

    Pasadena, United States Captura Full time

    Marketing & Outreach ManagerDo you want to make a material impact in the fight against climate change? Are you excited by the potential of large-scale carbon removal?If so, Captura is seeking a Marketing & Outreach Manager to join our team.Captura is an early-stage technology start-up on a mission to harness the power of the ocean to heal the climate. Born...

  • Marketing Specialist

    3 weeks ago

    Pasadena, California, United States PNC Financial Services Group Full time

    Key Responsibilities: • Develop and execute comprehensive marketing campaigns to drive brand awareness and customer engagement. • Collaborate with cross-functional teams to align marketing strategies with business objectives. • Conduct market research and analyze consumer behavior to inform marketing decisions.Requirements: • Bachelor's degree in...

  • Professional Marketing Programs Manager

    4 weeks ago

    Pasadena, California, United States Wescom Credit Union Full time

    Job SummaryThis position is responsible for managing marketing programs, promotions, and projects to effectively promote the organization's products and services. The ideal candidate will have a proven ability in marketing program management and an understanding of marketing concepts.Key ResponsibilitiesDevelop and implement marketing programs and projects...

  • Head of Marketing(E-Commerce)

    1 month ago

    pasadena, United States Comrise Full time

    Title: Head of Marketing(E-Commerce)Location: Pasadena, CA(Hybrid)Base Salary Pay Range: $150k-$200k, with bonus and stock optionsJob Description:1. Responsible for developing marketing strategies for the local market, driving brand awareness and influence in target markets.2. Collaborate with cross-functional teams to execute and optimize marketing...

  • Head of Marketing(E-Commerce)

    2 months ago

    Pasadena, United States Comrise Full time

    Title: Head of Marketing(E-Commerce)Location: Pasadena, CA(Hybrid)Base Salary Pay Range: $150k-$200k, with bonus and stock optionsJob Description:1. Responsible for developing marketing strategies for the local market, driving brand awareness and influence in target markets.2. Collaborate with cross-functional teams to execute and optimize marketing...

  • Head of Marketing(E-Commerce)

    2 months ago

    pasadena, United States Comrise Full time

    Title: Head of Marketing(E-Commerce)Location: Pasadena, CA(Hybrid)Base Salary Pay Range: $150k-$200k, with bonus and stock optionsJob Description:1. Responsible for developing marketing strategies for the local market, driving brand awareness and influence in target markets.2. Collaborate with cross-functional teams to execute and optimize marketing...

  • Social Media Specialist

    4 weeks ago

    Pasadena, United States Excomweb Full time

    Expatiate Communication Inc - Social Media Specialist Location: Pasadena, CA · Part-time Company Overview: Expatiate Communications is a boutique Special Education management firm with unparalleled expertise in special education. We provide innovative solutions for the most challenging and complex special education issues facing school districts, ESAs/COEs,...

  • Digital Transformation

    1 week ago

    Pasadena, United States Arkema Full time

    Arkema Innovative materials for a sustainable world. The world is experiencing a wave of profound and rapid change, and people have high hopes for the future. Around the globe, actions are being taken to address social, environmental, climatic, and economic challenges, to make our world a better place. Arkema is helping to shape the future with our...

  • Digital Transformation

    1 week ago

    Pasadena, United States Arkema Full time

    Arkema Innovative materials for a sustainable world. The world is experiencing a wave of profound and rapid change, and people have high hopes for the future. Around the globe, actions are being taken to address social, environmental, climatic, and economic challenges, to make our world a better place. Arkema is helping to shape the future with our...

  • Captura | Marketing

    1 week ago

    pasadena, United States Captura Full time

    Marketing & Outreach ManagerDo you want to make a material impact in the fight against climate change? Are you excited by the potential of large-scale carbon removal?If so, Captura is seeking a Marketing & Outreach Manager to join our team.Captura is an early-stage technology start-up on a mission to harness the power of the ocean to heal the climate. Born...

  • Captura | Marketing

    1 week ago

    pasadena, United States Captura Full time

    Marketing & Outreach ManagerDo you want to make a material impact in the fight against climate change? Are you excited by the potential of large-scale carbon removal?If so, Captura is seeking a Marketing & Outreach Manager to join our team.Captura is an early-stage technology start-up on a mission to harness the power of the ocean to heal the climate. Born...