Membership Marketing Manager

3 weeks ago

Chicago, United States AHIMA Full time

About us

The American Health Information Management Association (AHIMA) is a global nonprofit, membership association for health professionals involved in the health information management needed to deliver quality health care to the public. We do this by providing education, certification, professional development, and advocacy. We have more than 60,000 members and credential more than 100,000 AHIMA health information professionals.

In our mission to empower people to impact health, our core values guide our business and our actions.

  • We have integrity in our work and relationships. Our passion for doing the right thing and sharing knowledge and resources makes us trustworthy, credible, and accountable leaders.
  • We act boldly with intention. We go after big ideas and big challenges with purpose because we recognize the influence and impact our work on people's health, safety, and well-being.
  • We are inclusive so that humans are at the center of everything we do. We see the whole person and respect the inherent dignity of every human. We make space for different voices and opinions to help us get the best results.

Diversity and equal opportunity

AHIMA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, gender identity, race, color, religious creed, national origin, age, sexual orientation, physical or mental health disability, or protected veteran status.

At AHIMA, we come to work every day to help make healthcare better through the trusted use of health information - from the operating room to a smartwatch - no matter when or where it is accessed.

We are seeking a talented Membership Marketing Manager to join our growing team and lead strategic marketing campaigns that will drive membership growth This role will report to the Director of Marketing.

What does this role do at AHIMA?

The Membership Marketing Manager will play a pivotal role in membership acquisition to advance our organization's growth through strategic marketing initiatives related to growing and diversifying our membership base. In collaboration with the membership engagement and retention manager, this position will facilitate a lifecycle marketing approach to the AHIMA membership experience.

This role is accountable for creating and activating marketing plans aligned with the organization's objectives to achieve the membership goals, in collaboration with the membership stakeholders and supported by the broader marketing group. The membership growth marketing manager will drive the development of membership development and acquisition strategy and create a compelling value proposition to communicate the value of membership to target audiences.

In partnership with our marketing channel specialists, this position will bring a full funnel marketing approach to the membership experience, while leveraging a mix of paid, earned, and owned channels. This role requires a creative thinker with a proven track record in membership or consumer marketing, a keen understanding of target audience dynamics, and the ability to turn insights into impactful strategies.

This is an ideal position for someone who wants to be part of something transformative, and it will play a critical role in driving measurable success at AHIMA.

What are the responsibilities?

  • 80% of the responsibilities revolve around marketing strategy and planning, which includes:
    • Developing and implementing innovative membership acquisition strategies to increase AHIMA brand awareness and drive qualified traffic leveraging work from our brand and communication group.
    • Collecting and summarizing market research to inform the enhancing the membership experience at each stage of member journey.
    • Taking ownership of marketing campaigns, from conceptualization to execution, ensuring alignment with organizational goals.
    • Preparing, monitoring, and optimizing the marketing budget on a quarterly and annual basis to ensure efficient allocation of resources.
    • Maximizing growth opportunities through collaboration and customer insights.
    • Leveraging clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.
  • 10% of the responsibilities revolve around project management, which includes:
    • Coordinating with cross-functional teams, including Marketing, Membership Services, Customer Relations, and Sales, to ensure alignment and collaboration on project goals.
    • Working with Marketing Project Manager to review project plans and resource requirements for marketing campaigns.
    • Leveraging project management platform (e.g. Monday.com) to track and communicate project updates with the team.
  • 10% of the responsibilities revolve around data analysis and reporting, which include:
    • Measuring campaign effectiveness and driving strategic decision-making focused on campaign optimization in collaboration with marketing channel specialists (e.g. social, search, content, PR).
    • Analyzing consumer behavior to tailor campaigns, ensuring responsiveness to market trends, and maximizing campaign effectiveness.
    • Providing regular reports on campaign results to stakeholders, highlighting successes and areas for improvement.

What are the knowledge and skills requirements?

  • At least 5 years of experience and proficiency in marketing management specific to membership or subscription-based offerings or consumer engagement is required.
    • Healthcare industry or professional association experience is preferred.
  • Bachelor's degree in marketing, business, or a related field (master's degree is a plus).
  • Proven experience in growth marketing strategy and execution, demand generation, lifecycle marketing, or similar role.
  • Demonstrated experience in project management, with a track record of successfully delivering marketing campaigns on time and within scope.
  • Strong understanding of digital marketing approaches and KPIs.
  • Knowledge of marketing best practices and industry trends.
  • Effective stakeholder relationship management skills.
  • Excellent communication and interpersonal skills.
  • Creative thinking and problem-solving abilities.
  • Ability to work in a fast-paced, dynamic .

What you'll get from AHIMA

  • Opportunities to work remotely
  • A mission-driven culture
  • A collaborative and open environment where everyone's ideas are appreciated and welcomed
  • Great benefits, competitive compensation, and generous time-off policy

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