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Senior Analyst, Audience Strategy
1 month ago
Location: Preferred Dallas, TX
Duration: 6 months with extension
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.
Skillset / Experience:
As the Senior Analyst, Audience Strategy you will develop complex audience design, strategy, and
execution for multichannel customer communications, which include working with customer data,
understanding and defining the parameters of the data, database structures, available models, campaign
management tools thinking. This position will also play a key role in the planning of business campaigns
to translate hypotheses and marketing objectives into optimal audience selection criteria.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:
• Craft sophisticated and multichannel campaigns guided by key stakeholder input
• Communicate the status of assigned campaigns to involved partners
• Perform rigorous quality assurance/control steps to ensure that audiences meet the desired
campaign targeting requirements
• Demonstrate subject matter expertise of all relevant Client's business and data knowledge
How you will collaborate with others:
• Partner with technology, data, channel, and model development teams to improve campaign
targeting accuracy and impact
• Collaborate with fellow Audience Strategy team members to develop best practices to deliver
strong results
What you will take ownership of:
• You will own the development, testing, execution, and monitoring of multichannel audiences
within Treasure Data Audience Studio
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
• Three (3) years of proven experience with marketing campaign support and execution
• Two (2) years of professional experience with hands-on experience using Treasure Data
Audience Studio to enable ad-hoc and journey communications and messaging
• Intermediate experience reading SQL queries
• Experience with User Acceptance Testing (UAT) during data/platform migration
• Willingness to travel as future needs require
It would be useful if you have:
• BA/BS Bachelor's Degree
• Experience in Business to Customer (B2C) marketing
• Experience with hospitality industry and/or credit card/financial services
Our benefits package includes: (EXCLUDE on perm placements)
- Comprehensive medical benefits
- Competitive pay
- 401(k) retirement plan
- ...and much more
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities
Our benefits package includes: (EXCLUDE on perm placements)
- Comprehensive medical benefits
- Competitive pay
- 401(k) retirement plan
- ...and much more
About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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