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Brand Manager
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Brand Manager - JR2420209 DESCRIPTION/RESPONSIBILITIES: The Brand Manager is focused on the development of brand and product strategies for the brand portfolio. You are a well-rounded B2C or CPG marketing professional with experience in brand and channel management, communications, and promotional development. You will manage our Glidden Paints Brand and report to the Senior Marketing Manager of DIY/Consumer Brands while working a hybrid schedule based in Cranberry Twp, PA. Key Responsibilities * Strategic Planning: Development of relevant annual and ongoing brand and product strategies based on consumer insights, category trends, competitive environment and our needs. * Brand Management: Development of the relevant brand equity framework, and develop creative and supporting materials that follow the brand equity and support the brand portfolio. * Budgeting: Maximization of budgets by using ROI tools as a measurement of effectiveness and manage the yearly budget to include ongoing tracking of spend, future commitments and budget availability. * Integrated Insights: Understand category, channel and customer insights to identify how PPG can contribute to customers and consumers across all distribution channels and improve profitable growth of the brand. * Promotional Development: Development of branded business driving promotions to close consumers at point of purchase. * Project Management: Management of the development, production and implementation of marketing communications tactics. * Agency Management (Advertising, Packaging, Media, Social and PR): Management of strategic and daily agency interactions to ensure communications efforts are aligned with brand strategy and positioning * Communication: Working, influencing and promoting alignment, and enrolling the PPG management team, Channel Marketing, Sales teams, and other teams to ensure delivery/execution of channel marketing plans. Qualifications * Bachelor's degree in Marketing, Business Management or another related field required. * 5+ years' experience within a Marketing or Merchandising role. #LI-HYBRID PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply. Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process. PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email recruiting@ppg.com.
