Field Marketing Manager

3 weeks ago

McLean, United States Appian Full time

Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

Description:The FS&I Field Marketing Manager will play a critical role within Appian's Marketing team, focusing on Financial Services and Insurance industries. Reporting to the Senior Director of Field Marketing, this position will be responsible for managing and executing account-based marketing programs that drive campaigns aimed at growing and accelerating the sales pipeline and revenue. This role includes managing operational tasks, implementation, post-program reporting, and supporting new Field Marketing team members during their onboarding process.

Key Responsibilities:

  • Collaborate with Regional Sales Vice Presidents and the Industry team to identify, recommend, and execute integrated campaign planning and lead generation activities for FS&I customer and prospect accounts.
  • Develop and execute account-based marketing activities that align with account-specific territory plans and generate high-quality leads for the regions.
  • Conduct research and feasibility studies to identify new Field opportunities for Appian within the Financial Services and Insurance sectors.
  • Regularly monitor and review campaign performance metrics, including lead generation and ROI by campaign, channel, and source, with key stakeholders.
  • Determine fiscal requirements and prepare budgets to support Field programs effectively.
  • Foster alignment between Sales and Marketing through regular updates, reporting, and review meetings.
  • Communicate marketing strategies, value propositions, positioning, and messaging to regional Sales Executives, ensuring they are equipped with the latest content for effective use in sales cycles.
  • Collaborate with internal and external stakeholders to define goals, objectives, and implementation plans that promote Appian's platform and brand.
  • Develop promotion strategies, source venues and vendors, acquire supporting technology, and coordinate the creation of supporting materials to execute quality programs that drive sales pipeline growth.
  • Ensure timely and on-budget execution of field programs and deliverables.

Basic Qualifications:

  • 2-5 years of experience in a B2B Field Marketing role within a SaaS enterprise software environment.
  • Experience in Financial Services and Insurance industries is strongly preferred.
  • Proven track record of working collaboratively with Sales teams.
  • Ability to think critically and creatively while multitasking and adhering to strict deadlines.
  • Demonstrated experience in crafting results-driven account-based marketing programs that drive pipeline growth.
  • Strong presentation, project management, and ROI reporting skills.
  • Ability to thrive in a collaborative, fast-paced, and results-oriented environment.
  • Highly organized, detail-oriented, and flexible in approach.
  • Strong verbal and written communication skills.
  • Proficiency in using CRM and Marketing Automation tools.

Tools and Resources

  • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
  • Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
  • Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations-resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]

Follow Appian:Twitter, LinkedIn.

Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-worker,Pay Transparency Nondiscrimination. Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Appian's Applicant & Candidate Privacy Notice

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