Customer Marketing Manager

2 weeks ago

Kansas City, United States mySidewalk Full time
Key Characteristics:

mySidewalk's next Customer Marketing Manager will play a pivotal role in nurturing and expanding our customer relationships. This team member will be instrumental in creating a community of devoted brand advocates, fostering engagement, and ultimately, driving revenue growth. In this emerging field of customer marketing, this person's strategic mindset, creative prowess, and strong interpersonal skills will be key assets.

With a primary mission to delight and engage our customers through innovative marketing campaigns, our new teammate will turn these customers into fervent brand advocates. By directly impacting our sales and marketing efforts by identifying referral, cross-sell and upsell opportunities, this person is amplifying our customer loyalty and retention.

You'll help us solve these problems if you have:
  • Passion: You possess a deep passion for understanding and serving customers, which fuels your commitment to building lasting relationships.
  • Interpersonal Skills: Your ability to connect with customers and collaborate effectively with cross-functional teams is second to none.
  • Creativity: Your creative marketing and communication skills drive engaging campaigns that resonate with our audience.
  • Analytical Skills: You leverage analytical abilities to measure the effectiveness and ROI of customer engagement initiatives.
  • Strategic Thinking: You have a strategic mindset, always looking beyond the day-to-day tasks to help achieve broader marketing and sales objectives, strengthen our brand, and enhance the customer experience.
Bonus points if you have:
  • Experience: Previous experience in Customer Service, Customer Success, or Account Management.
  • Technical Proficiency: Familiarity with the latest digital marketing tools and platforms, including Customer Relationship Management and marketing automation systems.
  • Campaign Management: Proven experience creating and executing marketing campaigns that drive customer engagement and advocacy.
  • Content Creation: Ability to write effective copy, with graphic design capabilities considered a plus.
Some of things you'll help us do:
  • Support Account Owners with ongoing contact with customers to ensure their education and success throughout the customer lifecycle.
    • Create specialized marketing content to support at-risk customers with training.
    • Connect with our product education materials and team members to develop an automated onboarding workflow.
  • Build strong rapport with customers to increase renewals, referrals, and cross-sell/upsell opportunities.
    • Compose and send customer emails.
    • Recruit and manage customer advocates, continually expanding our advocacy programs.
    • Identify opportunities for referrals, upselling, cross-selling, and customer advocacy.
  • Identify key customers for potential marketing activities like case studies and speaking opportunities.
    • Maintain a library of current customer success stories.
  • Collaborate cross-functionally to meet business objectives through customer advocacy initiatives.
    • Provide valuable product feedback from advocates to the Product Management team.
    • Conduct customer satisfaction surveys to inform improvements across the organization.

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