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Senior Media Buyer MX
3 months ago
Unlock your remote work journey: you shine, we match you Once you apply, you will be receiving your profile link in the next 24 hours. After applying you will need to complete your profile and receive follow-ups from our talent advisors, and our AI platform will do the rest.
Summary:
We are seeking a highly skilled and experienced Senior Media Buyer with a minimum of 5 years of expertise in media buying. The ideal candidate will be proficient in meta/google ads, possess a deep understanding of marketing funnels, and have the ability to generate original creatives. This role requires prior experience in both B2B and B2C environments, along with a proven track record of driving successful advertising campaigns.
Key Responsibilities
- Develop and execute strategic media buying plans across various platforms, with a focus on meta/google ads.
- Conduct thorough research and analysis to identify target audiences and optimize campaign performance.
- Manage advertising budgets effectively to ensure maximum ROI.
- Collaborate with marketing teams to align media buying strategies with overall business goals.
- Utilize marketing funnel knowledge to guide audience through each stage of the buying process.
- Stay updated on industry trends and emerging technologies to enhance advertising strategies.
- Generate creative ideas and concepts for ad campaigns, including copywriting and design elements.
- Monitor and analyze campaign metrics to measure success and identify areas for improvement.
- Maintain relationships with media vendors and negotiate favorable rates and placements.
- Provide regular reports and insights to stakeholders, highlighting key performance indicators and recommendations for optimization.
- Bachelor's degree in Marketing, Advertising, or related field.
- Minimum of 5 years of experience in media buying, with a focus on meta/google ads.
- Proven track record of successful campaign management and optimization.
- Strong analytical skills and proficiency in data-driven decision making.
- Excellent communication and collaboration abilities.
- Ability to work under pressure and meet tight deadlines.
- Creativity and innovation in developing ad creatives and campaign strategies.
- Experience in both B2B and B2C environments preferred.
- Proficiency in advertising platforms and tools such as Google Ads, Facebook Ads Manager, etc.
- Knowledge of marketing funnels and their application in advertising strategies.
