Social Media Marketing Specialist

3 months ago

Fairfield, United States Bigelow Full time
Bigelow Tea is the number one specialty tea company in the United States. We are a family-owned and operated business and a Certified B Corporation. Being a certified B Corp officially recognizes a commitment that has been part of the company's DNA since it was founded 80 years ago. Our purpose has always been about much more than making profits. We are committed to good citizenship, ethical business practices, accountability, transparency, protecting the environment, sustainability and supporting our communities. We pride ourselves in caring about each and every one of our employees. We have a long-term outlook and are constantly working to create an environment that inspires people to make positive contributions every day. Bigelow is currently looking for a select, talented individual, that shares our values, to join our growing team.

STRATEGY & DEVELOPMENT
  • Creates, Leads, and Executes social media objectives for each platform against key brand initiatives
  • Strengthens Bigelow's Social Media presence by increasing brand awareness through the use of relevant and meaningful content for each platform
  • Brings tactics to life under G,S,I and ensures we are executing against the role of each platform; continuously evaluates each role and proposes recommendations as needed
  • Ensures tone, visuals, and copy are aligned with overall Bigelow brand persona
  • Research, create, and lead new channel strategy and presence where needed (i.e. TikTok/Threads)
CONTENT
  • Manages content strategy creation: this includes sourcing visuals, identifying creative needs, works closely with the brand team and design associate as needed, helping create photos on the fly, copywriting across all platforms, and providing final approval for social line-up.
  • Leads monthly meetings ensuring lessons learned and areas of opportunity are highlighted and then actioned against for the future
  • Continuously evaluates what is working and what is not, can easily pivot
  • Aware of topical/real-time trends and activates accordingly
  • Works closely to align and activate against key company initiatives
  • Creates and executes a robust full-year organic campaign plan to align with overall content pillars and key product initiatives -Paid and Organic
  • Helps to provide input on paid ad campaigns where needed
EXECUTION
  • Co-owns community management, works closely with the Social Media Marketing Assistant
    • Active daily monitoring, listening, mining insights, engages, and fosters relationships
    • Supports and oversees daily engagement efforts
    • Supports the on demand nature of the channel with after hours, weekends, and holiday coverage required
  • Leads strategic vision for content and co-owns creation
  • Co-owns influencer outreach, brand ambassador curation, secures user generated content (UGC), fosters relationships ongoing
  • Owns, initiates and manages partnerships with other brands that align with or compliment Bigelow brand
  • Leads Crisis Management - is the primary point of contact, quickly raises concerns or potential problems, proposes recommendations to mitigate and helps resolve issues
ANALYSIS & REPORTING
  • Active daily analysis of platforms and performance against KPIs to identify what's working and makes recommendations for future content.
  • Uses real-time insights to foster meaningful and relevant audience engagement, reach, and growth. Can pivot as needed in order to optimize performance.
  • Is comfortable and proactive sharing findings within a large setting and to Sr. Management.
EDUCATION and/or EXPERIENCE
  • Bachelor's degree in Marketing, Communications, Media, or PR
  • Experience with social monitoring/ listening/engagement tools necessary (Sprout Social, Hoot Suite, META Business Suite, Google Analytics)
  • Excellent verbal and written communication skills
  • Proficiency in the use of Microsoft Office and social and mobile platforms (Facebook, Instagram, Threads, Pinterest, YouTube, X, LinkedIn, Pinterest, Blogs, TikTok)
  • Paid social media experience strongly preferred
SKILLS REQUIRED
  • Strong presentation skills; is comfortable and confident working with and presenting to Sr. Management
  • Creative thinking: sees the big picture and can pivot as needed to support the overarching goal and initiatives
  • Analytical thinking: strong experience gathering and reporting against KPIs, is able to execute against actionable insights to optimize performance.
  • Passionate about social media and marketing, has a pulse on industry trends and new opportunities
  • Confident but approachable, is a collaborative team player, and can get a team excited about your ideas
  • Is a strategic thought partner but can also delve into the day-to-day execution tasks
  • Exceptional time management skills and ability to work in a fast-paced environment, can easily multi-task and is flexible and nimble to support the various areas within social media
  • Mentor and guide the Social Media Marketing Assistant, providing direction, feedback, and support as needed while celebrating success and fostering career growth
  • Experience managing social media for a brand and can work within brand guidelines and exemplifies visual identity and tone
  • 3-5 years prior work experience in social media

Bigelow Tea is an Equal Opportunity Employer. Bigelow Tea does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

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