Social Media Marketing Specialist

2 months ago

Fairfield, United States Bigelow Full time
Bigelow Tea is the number one specialty tea company in the United States. We are a family-owned and operated business and a Certified B Corporation. Being a certified B Corp officially recognizes a commitment that has been part of the company's DNA since it was founded 80 years ago. Our purpose has always been about much more than making profits. We are committed to good citizenship, ethical business practices, accountability, transparency, protecting the environment, sustainability and supporting our communities. We pride ourselves in caring about each and every one of our employees. We have a long-term outlook and are constantly working to create an environment that inspires people to make positive contributions every day. Bigelow is currently looking for a select, talented individual, that shares our values, to join our growing team.

STRATEGY & DEVELOPMENT
  • Creates, Leads, and Executes social media objectives for each platform against key brand initiatives
  • Strengthens Bigelow's Social Media presence by increasing brand awareness through the use of relevant and meaningful content for each platform
  • Brings tactics to life under G,S,I and ensures we are executing against the role of each platform; continuously evaluates each role and proposes recommendations as needed
  • Ensures tone, visuals, and copy are aligned with overall Bigelow brand persona
  • Research, create, and lead new channel strategy and presence where needed (i.e. TikTok/Threads)
CONTENT
  • Manages content strategy creation: this includes sourcing visuals, identifying creative needs, works closely with the brand team and design associate as needed, helping create photos on the fly, copywriting across all platforms, and providing final approval for social line-up.
  • Leads monthly meetings ensuring lessons learned and areas of opportunity are highlighted and then actioned against for the future
  • Continuously evaluates what is working and what is not, can easily pivot
  • Aware of topical/real-time trends and activates accordingly
  • Works closely to align and activate against key company initiatives
  • Creates and executes a robust full-year organic campaign plan to align with overall content pillars and key product initiatives -Paid and Organic
  • Helps to provide input on paid ad campaigns where needed
EXECUTION
  • Co-owns community management, works closely with the Social Media Marketing Assistant
    • Active daily monitoring, listening, mining insights, engages, and fosters relationships
    • Supports and oversees daily engagement efforts
    • Supports the on demand nature of the channel with after hours, weekends, and holiday coverage required
  • Leads strategic vision for content and co-owns creation
  • Co-owns influencer outreach, brand ambassador curation, secures user generated content (UGC), fosters relationships ongoing
  • Owns, initiates and manages partnerships with other brands that align with or compliment Bigelow brand
  • Leads Crisis Management - is the primary point of contact, quickly raises concerns or potential problems, proposes recommendations to mitigate and helps resolve issues
ANALYSIS & REPORTING
  • Active daily analysis of platforms and performance against KPIs to identify what's working and makes recommendations for future content.
  • Uses real-time insights to foster meaningful and relevant audience engagement, reach, and growth. Can pivot as needed in order to optimize performance.
  • Is comfortable and proactive sharing findings within a large setting and to Sr. Management.
EDUCATION and/or EXPERIENCE
  • Bachelor's degree in Marketing, Communications, Media, or PR
  • Experience with social monitoring/ listening/engagement tools necessary (Sprout Social, Hoot Suite, META Business Suite, Google Analytics)
  • Excellent verbal and written communication skills
  • Proficiency in the use of Microsoft Office and social and mobile platforms (Facebook, Instagram, Threads, Pinterest, YouTube, X, LinkedIn, Pinterest, Blogs, TikTok)
  • Paid social media experience strongly preferred
SKILLS REQUIRED
  • Strong presentation skills; is comfortable and confident working with and presenting to Sr. Management
  • Creative thinking: sees the big picture and can pivot as needed to support the overarching goal and initiatives
  • Analytical thinking: strong experience gathering and reporting against KPIs, is able to execute against actionable insights to optimize performance.
  • Passionate about social media and marketing, has a pulse on industry trends and new opportunities
  • Confident but approachable, is a collaborative team player, and can get a team excited about your ideas
  • Is a strategic thought partner but can also delve into the day-to-day execution tasks
  • Exceptional time management skills and ability to work in a fast-paced environment, can easily multi-task and is flexible and nimble to support the various areas within social media
  • Mentor and guide the Social Media Marketing Assistant, providing direction, feedback, and support as needed while celebrating success and fostering career growth
  • Experience managing social media for a brand and can work within brand guidelines and exemplifies visual identity and tone
  • 3-5 years prior work experience in social media

Bigelow Tea is an Equal Opportunity Employer. Bigelow Tea does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

  • Social Media Specialist

    1 month ago

    Fairfield, United States Robert Half Full time

    Job DescriptionJob DescriptionFood/Beverage Company in Fairfield County looking for a Social Media Specialist with 3+ years of experience. • Proficiency in Adobe Creative Cloud and Canva• Experience in creating and managing editorial content for various social media platforms• Familiarity with Facebook Insights and Google+ for tracking and analyzing...

  • Social Media Marketing Strategist

    2 months ago

    Fairfield, CT , USA, United States Bigelow Full time

    About Bigelow TeaBigelow Tea is a family-owned and operated business and a Certified B Corporation. We are committed to good citizenship, ethical business practices, accountability, transparency, protecting the environment, sustainability, and supporting our communities.Job SummaryWe are seeking a highly skilled Social Media Marketing Strategist to join our...

  • Marketing Graphics Specialist

    1 week ago

    Fairfield, New Jersey, United States PSFCU Full time

    Marketing Graphics SpecialistAt PSFCU, we're committed to supporting our employees' overall wellbeing by providing valuable benefits. Our competitive benefits package includes:Medical, Vision, and Dental InsuranceRetirement PlansLife Insurance PlansTuition ReimbursementPet InsuranceGenerous Paid Time Off policyThe Marketing Graphics Specialist will play a...

  • Marketing Coordinator

    4 weeks ago

    Fairfield, United States Verallia USA Full time

    Job DescriptionJob DescriptionGeneral Information: Position Title: Marketing CoordinatorHierarchical link: Sales DirectorCompany/Department/Site: Verallia/Sales/USMission: Supports the Sales and Marketing team's efforts to execute various marketing initiatives. This position involves coordinating marketing campaigns, managing social media channels,...

  • Behavior Specialist

    3 weeks ago

    Fairfield, California, United States Center for Social Dynamics Full time

    About the OpportunityThe Center for Social Dynamics is seeking a skilled Behavior Specialist to join our dynamic team. As a Behavior Specialist, you will be responsible for implementing evidence-based mental health services and Applied Behavioral Analysis programs to clients with Autism Spectrum Disorder and other co-morbid developmental disabilities.Duties...

  • Digital Marketing Assistant

    1 month ago

    Fairfield, Iowa, United States Cambridge Investment Research (USA) Full time

    {"title": "Digital Marketing Internship", "description": "OverviewCambridge Investment Research (USA) is committed to providing students with a comprehensive and compelling look into digital marketing, public relations, and creative marketing from a leading financial services company. Our Next Step internship program gives students practical insight into the...

  • Behavior Specialist, School Services

    2 weeks ago

    Fairfield, California, United States Center for Social Dynamics Full time

    About the OpportunityWe are seeking a dedicated and compassionate Behavior Specialist to join our team at the Center for Social Dynamics. As a key member of our School Services Team, you will play a vital role in facilitating educational and behavioral services for children and adults with special needs.Key ResponsibilitiesCollaborate with school...

  • Behavior Specialist, School Services

    2 weeks ago

    Fairfield, California, United States Center for Social Dynamics Full time

    About the OpportunityThe Center for Social Dynamics is seeking a skilled Behavior Specialist to join our School Services Team. As a key member of our team, you will work collaboratively with school professionals and other behavioral specialists to achieve learning and behavioral goals and objectives.Key ResponsibilitiesFollows the instructions of the...

  • Behavior Specialist

    2 months ago

    Fairfield, California, United States Center for Social Dynamics Full time

    {"title": "Behavior Specialist Opportunity", "content": "About the RoleWe are seeking a skilled Behavior Specialist to join our dynamic team at the Center for Social Dynamics. As a Behavior Specialist, you will play a critical role in implementing evidence-based mental health services and Applied Behavioral Analysis programs for clients with Autism Spectrum...

  • Digital Marketing Internship

    2 months ago

    Fairfield, United States Cambridge Investment Research (USA) Full time

    Overview Cambridge has recruited talented interns from across the country to join us during the summer for a 10-12 week internship. Each year, over 35 interns join us for a paid summer internship experience at our home offices in Fairfield, Iowa and Phoenix, Arizona. The Next Step internship program gives students practical insight into the financial...

  • Marketing and Communications Videography Specialist

    2 weeks ago

    Fairfield, Iowa, United States Cambridge Investment Research (USA) Full time

    {"title": "Videography Marketing and Communications Internship", "subtitle": "Join our team and gain hands-on experience in videography and marketing communications at Cambridge Investment Research (USA)", "content": "OverviewCambridge Investment Research (USA) is seeking a talented Videography Marketing and Communications Intern to join our team for a 10-12...

  • Marketing and Promotions Specialist

    6 days ago

    Fairfield, New Jersey, United States Pristine Telecommunications Full time

    Job Title: Marketing and Promotions SpecialistJob Description:Pristine Telecommunications is a leader in marketing and promotional consulting services. Our expert team of marketing professionals helps transform clients' businesses into market leaders. We are seeking a marketing specialist with a strong entrepreneurial mindset, excellent relationship-building...

  • Behavior Specialist Position

    6 days ago

    Fairfield, California, United States Center for Social Dynamics Full time

    Job Type: Part-timeDescription:We are seeking a dedicated Behavior Specialist to join our dynamic team at the Center for Social Dynamics. As a key member of our organization, you will play a vital role in providing exceptional services to individuals with developmental delays, including autism.About the Opportunity:The primary responsibility of a Behavior...

  • Library Media Specialist

    1 month ago

    Fairfield, California, United States Fairfield-Suisun Unified Full time

    {"title": "Job Description", "content": "About the EmployerFairfield-Suisun Unified School District is a premier learning community that empowers each student to thrive in an ever-changing world.Job SummaryThe school library media technician performs advanced library technical support work under the guidance and supervision of the site principal and the...

  • Corporate Videography Marketing Intern

    2 days ago

    Fairfield, California, United States Cambridge Investment Research (USA) Full time

    At Cambridge Investment Research (USA), we're offering an exciting opportunity for a talented Videography Marketing Intern to join our team for a 10-12 week internship. As a Videography Marketing Intern, you'll gain hands-on experience in the creation and production of high-quality video content for our marketing campaigns. Some of the key responsibilities...

  • Medical Social Worker

    4 weeks ago

    Fairfield, California, United States NorthBay Health Full time

    Job Title: Medical Social Worker - Population Health SpecialistThe Population Health Medical Social Worker is a key member of our healthcare team, responsible for providing social services to high-risk populations. This role involves communication and coordination with healthcare teams, payers, and community agencies to link patients with appropriate...

  • Marketing and Communications Videography Professional

    2 weeks ago

    Fairfield, Iowa, United States Cambridge Investment Research (USA) Full time

    OverviewCambridge Investment Research (USA) offers a unique opportunity for students to gain practical experience in the financial services industry through our Next Step internship program. This 10-12 week paid internship experience allows students to work alongside professionals in a fast-paced environment, gaining valuable knowledge and skills in their...

  • Director of Marketing

    2 weeks ago

    Fairfield, New Jersey, United States DLA Full time

    Marketing Director Opportunity at DLADLA, LLC is seeking a seasoned marketing professional to lead our marketing department and drive business growth. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business objectives.Key Responsibilities:Develop and implement a...

  • Marketing & Communications Videography Internship

    2 months ago

    Fairfield, Iowa, United States Cambridge Investment Research (USA) Full time

    About the RoleWe are seeking a highly motivated and detail-oriented Videography Intern to join our Marketing team at Cambridge Investment Research (USA). As a Videography Intern, you will have the opportunity to gain hands-on experience in the creation of high-quality video content for various corporate purposes.Key ResponsibilitiesAssist in filming and...

  • Behavior Specialist or Registered Behavior Technician

    2 months ago

    Fairfield, United States Center for Social Dynamics Full time

    Job Type Part-time Description As part of our commitment to growing from within, we are excited to introduce CSD University! This a training program that is designed to prepare you for your next level in the ABA field. At CSD, we believe that developing our people is the key to providing excellent service and fulfilling our mission to open a world of...