Digital Marketing Specialist

4 weeks ago

FeastervilleTrevose, United States Veolia Water Technologies & Solutions Full time

Company Description

Veolia Water Technologies & Solutions (VWTS) is a worldwide leader in water recovery, treatment, and reuse. We design and supply a range of water systems, from food and beverage applications, to municipal water, to microelectronics ultrapure water and heavy industrial wastewater treatment. We serve more than 50,000 customers worldwide and treat more than 11 million cubic meters of water every day. We simply aim to be the benchmark company for ecological transformation across the world.

At WTS, we realize diverse teams make smarter decisions, deliver better results, and build stronger communities. We are an organization that champions diversity and inclusion at every rung of the ladder and are proud to be an equal opportunity workplace. We offer challenging and meaningful careers, with competitive benefits and flexible work arrangements.

Job Description

Summary of the Job

As the Digital Marketing Manager, you have a customer first mindset that drives your ability to create differentiated digital campaigns and experiences. This position will be responsible for supporting all digital marketing activities, including editing content on our website, creating digital marketing campaigns, marketing operations, leading data analysis and supporting our customers and internal stakeholders. This Digital Marketing Manager will play a pivotal role in defining our strategic vision for the future of marketing capabilities, operations and revenue growth.

Duties & Responsibilities:

  • Develop and implement comprehensive digital brand awareness and demand generation strategies aligned with company objectives
  • Support digital marketing projects including website enhancements, SEM/SEO campaigns and Conversion Rate Optimization.
  • Guide website updates in coordination with communications, marketing, commercial and legal team members.
  • Develop and promote use of website analytics and dashboards to support marketing objectives.
  • Collaborate closely with stakeholders to drive lead generation and advertising efforts.
  • Coordinate with external agencies (social media, SEO, Martech, Web Admin etc.) and manage budgets as needed.
  • Support marketing operations activities and help foster sales force effectiveness.
  • Support integration initiatives to help create a unified digital strategy for Veolia
  • Reinforce the company's culture, vision and values of collaboration, inclusiveness, diversity, integrity, quality and safety.
  • Monitor, analyze, and report on key performance metrics, such as website traffic, conversion rates, lead quality, and ROI, to track the effectiveness of campaigns
  • Generate actionable recommendations based on data insights to drive decision-making and improve marketing outcomes


Hard Skills

  • Attention to detail and strong project management skills; ability to manage multiple, competing priorities
  • Curious and analytical with ability to interpret complex data sets; ability to communicate insights to drive informed decision-making and optimize campaign performance
  • Proficiency in Marketing Automation tools, analytics platforms, content management systems and related MarTech


Soft Skills

  • Positive attitude and resilience in ambiguous circumstances
  • Ability to operate in and navigate a matrixed environment
  • Excellent communication and collaboration skills
  • Energetic, fast-learning with a desire to work in a hands-on environment
  • Demonstrable experience creating, executing and measuring B2B lead gen strategies


Qualifications

Education & Experience

Required:

  • 4-5 years of experience in a marketing or communications, with an interest in growing a career in digital marketing
  • Demonstrated experience creating, executing and measuring lead generation strategies
  • Bachelor's degree in Marketing, Communications, Analytics, or related field
  • Demonstrable experience creating, executing and measuring B2B lead gen strategies


Preferred:

  • Background with technical or industrial B2B companies preferred
  • Experience with digital marketing (SEO / SEM, CX, Analytics) Martech (Drupal, Google Analytics, Adwords, Marketo, ), marketing operations and social media platforms preferred


Additional Information

Travel up to 10%

As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination.

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