Marketing & Sales Coordinator

3 weeks ago

McAllen, United States MyCare Medical Group Full time
POSITION SUMMARY:
MyCare Medical is a family of medical practices, focused on delivering the highest quality, most cost-effective care to our patients to help ensure that they live healthier and happier lives.
The Marketing/Sales Coordinator will help with growth initiatives that generate new patient growth opportunities for MyCare Medical clinics in the Rio Grande Valley year-round. The individual will help nurture and build direct-to-seniors and business-to-business partnerships. The Marketing/Sales Coordinator will be reporting directly to the Texas Market Sales/Marketing Director. 
The perfect candidate for this position would have a strong empathy and compassion for others, and exemplify several competencies that help drive the core values of our organization:
  • Trustworthy: Follows through on their commitments, builds rapport through honesty, and shows consistency between words and actions.
  • Results-Driven & Action-Orientated: Displays a “can-do” attitude in tough times, identifies and seizes new opportunities, and has a track records of tackling obstacles to exceed in their goals.
  • Effective Communication & Networking: Attentively listens to others, builds and maintains strong relationships with patients, coworkers, and companies, and continuously learns from those around them.
  • Negotiation & Rapport: Confident under pressure, able to convince others to take action and build support, and able to adjust tone and delivery based on the positions and reactions of others.
  • Patient Focus: Our patients are our #1 priority, and drives the heart of our initiatives.  Competencies include gaining insights into patient needs within populations, identifying opportunities that benefit the patients, and exceeding our patient’s expectations.
JOB RESPONSIBILITIES: 
  • Meets with individual seniors and groups in their senior centers, MyCare Clinic, or living communities to share the MyCare Medical value proposition.
  • Plans, coordinates and executes local events within the community (e.g., health fairs, seminars, doc talks, information tables, etc.) to help reach our ideal patients (i.e, Medicare-eligible seniors, age 55 and older).
  • Cultivates strong relationships with health plan agents, individual insurance agents, social workers, case workers, senior housing managers, senior centers and related community providers to make/keep MyCare Medical as their top provider choice for senior healthcare when referring patients to a primary care physician.
  • Manages vendors as related to event planning.
  • Ensures insurance agents and/or brokers are invited to community events to ensure timely patient assignment to MyCare Medical Centers.
  • Utilizes CRM tool to document interactions with clients and ensures effective management of leads.
  • Creates penetration plans and initiatives in key target markets and channels. Provides a monthly activity calendar.
  • Drives new member growth by appropriately educating potential patients on our value proposition and healthcare model.
  • Partners with insurance plan agents, individual sales agents, vendors, and community partners.
  • Builds trusting relationships with brokers/insurance agents/case workers/third party vendors associated with seniors. Develops broker and partner strategies and plans.
  • Engages with new patients through and beyond their first appointment.
  • Performs other related duties as assigned.

Knowledge and Skills:
  • Multi-tasking and problem-solving skills in a fast-paced environment\
  • Able to work independently and manage multiple priorities in a fast-paced environment.
  • High business acumen and acuity.
  • Positive attitude and the ability to attract patients with a warm, gentle disposition (ability to gain new members without being perceived as pushy).
  • Excellent written and verbal communication skills (e.g., pitch letters, outbound calls, effective one-on-one meetings, group presentations, etc.).
  • Demonstrated knowledge of, and expertise in, negotiation, probing skills, closing skills and handling objections.
  • Excellent organization skills to be able to meet deadlines.
  • Knowledge of Microsoft Office applications: Word, Excel, PowerPoint & Outlook.
  • Spoken and written fluency in English.
  • Bilingual is a plus.
  • Ability and willingness to travel locally.
QUALIFICATIONS:
  • 2 years’ experience in marketing or sales.
  • Knowledge of Medicare Advantage preferred
  • Must reside in Hidalgo or Cameron County in Texas
  • Must be Bilingual (English/Spanish)

BENEFITS

  • Comprehensive benefits package, including Health, Vision, Dental, and Life insurances
    • FSA and Life Assistance Program (EAP)
    • 401(k) Retirement Plan
    • Health Advocacy, Travel Assistance, and My Secure Advantage
  • PTO Accrual and Holidays

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