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Director of Branding Americas

2 months ago

Blue Bell, United States SKF Full time
Director of Branding Americas

Location: Blue Bell, PA

About SKF:

SKF has been making the world spin since 1907

SKF is an industry-leading manufacturer dedicated to a culture of belonging, where our people flourish in an equitable environment that promotes leadership development and career growth. SKF bearings played an integral role in helping Mars Rover collect rock and regolith samples on the planet's surface.

As an SKF team member, you will join 40,000 colleagues from more than 130 countries developing bearing technology and services that make rotation more reliable and sustainable. Sustainability is at the heart of everything we do. SKF aims to have net zero
greenhouse gas emissions at all our production facilities by 2030.

SKF products keep vehicles rolling, power the machines that put food on your table, and even reach into the cosmos as part of the Mars rover mission. Founded in Sweden in 1907, today SKF is publicly traded on the Nasdaq Stockholm with annual sales in 2020 of approximately $10 billion.

Job Summary:

The Brand Manager will be responsible for developing and executing comprehensive brand strategies to drive market awareness and enhance brand equity. This role will collaborate closely with global colleagues to ensure alignment with strategic objectives while championing the brand identity and messaging across all channels.

Responsibilities:

  • Collaborate closely with global colleagues to launch brand strategy in the region.

  • Collaborate with product management, sales, and marketing teams to integrate brand strategies into product launches, campaigns, and promotional activities.

  • Manage brand assets, including logos, visual elements, and brand guidelines, ensuring consistency and adherence to brand standards.

  • Monitor and evaluate brand performance metrics, including brand awareness, perception, and sentiment, and leverage insights to optimize brand strategies and initiatives.

  • Create strategy and manage trade show participation and other customer facing events.

  • Manage agency relationship and budget including budget, prioritization, and workflow.

  • Serve as the brand ambassador internally, fostering a brand-centric culture and providing guidance and support to team members on brand-related initiatives.

Qualifications:

  • Bachelors degree in marketing, business administration, or related field.

  • 10+ years of experience in brand management or marketing roles.

  • Professional fluency in English. Spanish and Portuguese a plus.

  • Strong analytical skills with the ability to translate data and insights into actionable brand initiatives.

  • Excellent communication skills, both written and verbal, with the ability to effectively collaborate and influence stakeholders at all levels.

  • Creative thinker with a keen eye for design and visual storytelling.

  • Must be able to travel approximately 30%

What You'll Love About SKF:

Rest and Relaxation
. Enjoy a generous PTO policy and 13 paid holidays.

Work/Life Integration
. SKF supports work/life integration, home, family, community, personal well-being and health. Flexible work options available, depending on role.

Diversity in the Workplace
. SKF strives to embed Diversity, Equity, and Inclusion in everything we do. By developing a culture of belonging, our people can flourish; leading to an inclusive, equitable environment that promotes leadership, engagement, and innovation.

Best in Class Benefits
. SKF cares about the wellbeing of our employees. Comprehensive healthcare options to fit your needs and opt out payment. Added benefits include company paid life insurance, STD, LTD. Supplemental benefits include critical illness coverage, tuition reimbursement, employee discount programs, and much more

Invest in your Future
. Participate in our 401K program that boasts a 10% employer contribution :
100% match up to 5% of your elected contribution (100% Vested) plus an additional 5% company contribution.

Reports to: VP of Marketing and Communications Americas
Location: Blue Bell, PA
Job ID: 20082

SKF provides equal employment [and affirmative action] opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

By applying to this job you acknowledge how SKF treats candidate data. Click HERE to review the SKF Data Privacy Consent Statement.