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Director of Marketing

2 months ago

Fargo, United States TrueNorth Steel Full time
POSITION: Director of Marketing

SHIFT: Monday - Friday, 8:00 am - 5:00 pm

PAY RATE: CompetitiveSalary (Depending on Experience) + Full Benefits Package

LOCATION: Fargo, ND

SUMMARY OF RESPONSIBILITIES:

The Director of Marketing will plan, develop, and implement comprehensive marketing strategies to drive brand awareness and sales growth. This role requires a strategic thinker with a proven track record in developing strategic content and executing successful B2B marketing campaigns. A successful candidate will demonstrate the leadership skills necessary to work cross-functionally and oversee and prioritize the department’s workload.

ESSENTIAL POSITION RESPONSIBILITIES:

  • Develop and execute the company's marketing strategy in alignment with overarching business goals and objectives
  • Lead and manage small marketing team to deliver high-quality work within deadlines, prioritize projects and workloads
  • Oversee the creation and implementation of all marketing campaigns, both digital and traditional, including SEO/SEM, email, social media, and display advertising for brand and four divisions of products
  • Conduct market research and analysis to identify trends, customer needs, and competitive insights
  • In collaboration with the in-house team and agency partners, monitor and analyze the performance of marketing campaigns and strategies to evaluate their effectiveness and optimize accordingly
  • Support internal and external communications initiatives
  • Manage the marketing budget and allocate resources effectively
  • Stay up to date with digital marketing trends and potential new channels and strategies to keep the company ahead in the competitive landscape
  • Oversee company website maintenance and development across in-house team and agency partners
  • Develop and support PR and trade media opportunities
  • Work in partnership with key stakeholders to advance the revenue goals of the company
KNOWLEDGE, TECHNICAL SKILLS AND QUALITIES:
  • Excellent oral and written communication skills
  • Comprehensive knowledge of products and customer profiles
  • Work within complex situations by coordinating activities of internal and external personnel and groups
  • Ability to multitask, balance priorities and meet deadlines
  • Commits to ongoing professional development through monitoring of marketing trends and participating in educational opportunities
  • Goal-oriented; must be able to prioritize tasks and projects
  • Strong organization skills with attention to detail
  • Work within complex situations by coordinating activities of internal and external personnel and groups
  • Must be service-oriented and responsive
  • Creative and innovative
  • Maintain confidential information
  • Self-motivator with leadership skills
  • Positive attitude
  • Interest in, or understanding of construction or manufacturing industries is a plus
  • Ability to accept responsibility and account for his/her actions
  • Ability to make decisions or take actions to solve a problem or reach a goal
  • Ability to perform work accurately and thoroughly
  • Ability to think in such a way as to produce a new concept or idea


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)