Paid Search Sr Specialist

3 weeks ago

New York, United States McCann Health London Full time
Job Description

JOB SUMMARY
Paid Search Senior Specialist has 2+ years of experience in SEM. Healthcare and Pharmaceutical experience a plus. They are responsible for supporting the team with ad copy, keyword, and audience development and keeping financials up-to-date, and reporting insights.

ESSENTIAL FUNCTIONS
Analyze reports and identify opportunities for new campaigns Think creatively, identify, troubleshoot and resolve problems Configure, deploy, and optimize Google/Bing/YouTube campaigns Craft Paid Search insights based on performance data & marketplace trends

JOB DUTIES / RESPONSIBILITIES
Beginner Google and Bing Certified impression volume through keyword and content research with the SEO team Understands the connection between SEM & SEO and actively works towards increasing site Begin to learn Google Analytics and making the connection between front end site and SEM metrics Help set strategy and goals while building an evolving plan to achieve results alongside Supervisors explanations and backup data Proactively communicate both positive and negative account performance to SEM leadership with Assist manager in ad-hoc data pulls for senior team members teams Owns Prisma entry for estimated and actual spending working closely with integrated planning In depth experience with Google and Bing Ads alongside 3rd party tools like SA360 Assist with reporting and data analysis by creating insights from engine and GA data Implementation and optimization recommendations of new SEM campaigns Owner of ad copy writing and development, keyword expansions, and ad extension deployment media working with senior team members on developing full recommendations Drives the audience and geo targeting recommendation aligned or complementary to other paid

EDUCATION

A bachelor's degree in a relevant area of study is preferred

LICENSES & CERTIFICATIONS

Advanced Google and Bing Certified

EXPERIENCE

2+ years' experience in SEM is required

2+ years' experience in Pharma/Healthcare/Wellness is preferred

KNOWLEDGE, SKILLS, & ABILITIES
Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives Advanced understanding of Search metrics and how they are connected Proficiency in computer skills needed to manage day-to-day workflow (eg, Microsoft Office Suite) Communicates effectively & understands how to translate Paid Search vernacular into client digestible communications

COMPETENCIES
Willingness to learn Professionalism Accountability Clear Written & Vocal Communicator Proactive Ambitious

STATEMENT OF UNDERSTANDING

This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.

Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.

SALARY

$70,000 to $90,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

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