Field Marketing

1 week ago

Minneapolis, United States AVI Systems Full time

Field Marketing SpecialistMinneapolis, MN, USA Req #11387Friday, October 11, 2024At AVI, we live and breathe technology. It's part of our DNA. As a leading systems integrator, we create custom audiovisual, unified collaboration, and digital media solutions to improve how people work and communicate. Our solutions range from 60,000-seat stadiums to small meeting rooms, delivering easy-to-operate, ROI-focused systems that work for people.Our marketing team is dynamic, data-driven, and focused on directly engaging with our customers in the field. We're looking for a Field Marketing Specialist who will help us create impactful, localized marketing initiatives and support our sales efforts through targeted engagement.The Field Marketing Specialist will plan, execute, and manage marketing activities that directly engage customers and prospects in specific regions. Your role is critical in driving demand through local and regional events, working with the marketing content team to create tailored marketing materials, and representing AVI at industry events. This role involves cross-functional collaboration and a hands-on approach to customer engagement, with the goal of generating leads and assisting the sales team with marketing initiatives.What You Will Be Doing:Event Planning and Management: Organize and manage local events such as trade shows, seminars, conferences, and customer appreciation events. This includes logistics coordination, vendor management, promotion, and on-site execution.Sales Support: Partner closely with sales teams to provide marketing support tailored to specific regions or customer segments. This includes developing localized marketing materials and organizing regional sales presentations.Market Research and Localization: Conduct market research to understand the specific needs of each region, allowing for the customization of marketing campaigns, messaging, and content to resonate with local audiences.Brand Representation: Serve as the face of AVI at local events, ensuring consistent, positive, and professional brand representation.Lead Generation and Nurturing: Generate leads through field activities and nurture relationships by providing relevant information and assisting the sales team in following up with prospects.Relationship Building: Develop and maintain strong relationships with local partners, industry influencers, and customers. This includes networking, hosting VIP meetings, and establishing partnerships.Campaign Execution: Implement localized marketing campaigns, including direct mail, local advertising, and other tactics aimed at driving awareness and demand in targeted areas.Performance Tracking and Reporting: Track the performance of field marketing activities, including metrics such as event attendance, lead generation, and return on investment (ROI). Provide detailed reports and recommendations for future campaigns.Budget Management: Manage budgets for field marketing activities, ensuring cost-effective allocation of resources in line with overall marketing goals.Cross-Functional Collaboration: Work closely with internal marketing teams (digital, product marketing, and corporate communications) to integrate field marketing efforts with broader marketing initiatives.Customer Feedback and Insights: Gather insights from customers during field activities and share valuable feedback with the broader marketing team to inform product development and strategy.Qualifications:Education: B.A./B.S. in Marketing, Business, Communications, or a related field is preferred but not required.Experience: Experience in field marketing, event planning, or a related role, with a focus on B2B marketing. Experience in AV, tech, or systems integration industries is preferred.Technical Skills: Proficient in CRM and marketing automation tools (e.g., HubSpot, Salesforce). Experience with business writing/content creation, budgeting, performance tracking, and reporting is required.Communication & Collaboration: Stron written and verbal communication skills, along with the ability to collaborate across teams and build relationships with sales, marketing, and external partners.Problem Solving & Adaptability: Ability to think on your feet, adapt to changing circumstances, and find quick solutions while managing multiple projects in a fast-paced environment.Location Flexibility: Comfortable with traveling to different regions to support field activities and customer engagement.Why Should You Apply?Our customers consider us an active partner in their planning and strategy, as we are on the cutting edge of where the market is headed. We are able to attract and retain the best talent by leveraging our employee-owned (ESOP) environment as co-owners. If you want to participate in a company as a co-owner (AVI is 100% employee-owned), join a team that lives and breathes by its values, and take on a new challenge in an ever-changing market, then apply nowAVI offers the following benefits to our employee owners:Medical Insurance : Options for HDHP and Copay plans.Dental and Vision PlansEmployer PaidShort-Term DisabilityVoluntary Life Insurance and Long-Term DisabilityEmployee Stock Ownership Plan (ESOP) : 401(k) Match, Profit Sharing & DividendsHealth Savings Account (HSA) and Flexible Spending Account (FSA)Employer Paid Employee Assistance Program : Three face-to-face visits with a counselor plus additional financial, legal, and health resources.Tuition ReimbursementAVI is an equal opportunity/affirmative action employer. Minorities/Females/Disabled/Veterans.To receive consideration, an interested person must apply through the AVI Systems career...Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

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