Paid Search Specialist

2 months ago

Las Vegas, United States MassMedia Marketing, Advertising, PR Full time

Headquartered in Las Vegas, MassMedia Marketing Advertising + PR is a women-owned, digital-first media and PR agency. Our team is a passionate, high-performing group with diverse backgrounds and experiences who take pride in the work that we do. We reach complex audiences and compel them to take action, achieving long-term business growth and market leader status for our clients. Our campaigns include award-winning work for some of the region’s most recognized companies. In business for 25 years and under new leadership since 2019, we foster a culture of trust and transparency, and we lean on each other to get the job done. We offer a flexible work environment where ideas are shared across all disciplines, and there are many opportunities for advancement.

The Paid Search Specialist will have primary responsibility for ensuring the day-to-day operations of MassMedia’s paid search department. This individual will be responsible for the paid search campaigns for client(s) that includes but not limited to paid search strategy / recommendations, daily optimizations, and reporting. Will assist in creating a positive team environment and ensure completion of day-to-day paid search activities. This position requires the highest level of professionalism, confidentiality and integrity from an individual who is responsible and dependable.

Key Responsibilities:

      • Meet with internal stake holders and clients to determine paid search strategy, goals, and budgets
      • Create and maintain paid search campaigns for various clients
      • Identify and implement paid search campaign optimizations
      • Identify and present new opportunities to clients
      • Work with internal stake holders on reporting documents to meet all client reporting deliverables that contain paid search campaigns
      • Potential to work with internal media teams on other media campaigns that are not limited to display and social (previous experience in other media formats not a necessity)

Requirements

    • ·      Must have 3+ years of paid search campaign experience
    • ·      Google Ad Words certified
    • ·      Data understanding of practically applying PPC marketing principles
    • ·      Strong communication and critical thinking abilities
    • ·      Attention to detail is essential
    • ·      Team approach and a positive attitude
    • ·      Passionate about marketing and search marketing
    • ·      Agency experience a plus

Benefits

At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.

Our comprehensive compensation and benefits program includes:

  • Competitive salaries and opportunity for advancement; we always strive to promote from within
  • Medical, dental and vision plans for you and your family and financial protection options through disability, life, accidental death, cancer assist, critical illness, and medical bridge insurance
  • 401(k) plan with company matching program
  • Generous paid time off policy that increases each year you are with the company
  • Eleven (11) paid holidays and we pay you to take your birthday off
  • Frequent company happy hours, events and team building activities
  • Professional development opportunities

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